Higa Industries Case

537 Words3 Pages
Higa Industries Case What channels of Distribution will HIGA undertake? The channel of distribution that HIGA will undertake is a 1-level channel. This is because HIGA is not the manufacturing company on this case. That is why Domino’s Pizza, the company that operates six supply chain centers which manufacture dough and distribute food and supplies, enter into the picture. They send it directly to Higa Industries Co., Ltd. and then HIGA, the Master Franchisee of the Domino Pizza, will deliver it to the customers. Since Higa Industries Co., Ltd. is a franchisee, this means that it is a retailer business. Hence, the product is distributed from the manufacturer to retailer and to consumers. There is no wholesaler and jobber involved simply because there is no need. PROBLEM STATEMENT How Higa Industries Co., Ltd .will facilitate innovative change to their system? The system has been used for five years and there were issues on hardware maintenance and support of the operating system. SWOT ANALYSIS Strengths * Original * High-quality service * Leveraging its distinctive product * Unique online marketing strategies Weaknesses * Lack of focus on telephone ordering * Lack of members in the Information Systems Group * Lack of secure reliability in the system Opportunities * Store Growth * Operational improvement * Attractive new product introductions Threats * Intensive competition from a fragmented number of small competitors * Price wars * Changing consumer habits towards healthier food choices SOLUTIONS Upon careful analysis of Higa Industries Co., Ltd. strengths, weaknesses, opportunities and threats, we come up on these following solutions that can help solve the problem: 1. Higa Industries should buy Fujitsu PRIMERGY TX120 servers. These store servers are supported by dust-proof rack,

More about Higa Industries Case

Open Document