Health Care Marketing Analysis Paper HCS/539 May 21, 2012 Russell L. Zage Abstract This paper is providing the study of the health Care marketing plan of the St. Andrew’s Hospital of diabetes. Four P’s of the marketing, the relationship of the organization’s marketing and its partners. It will also discuss the marketing done on the basis of demographic, psychographics, and the data from the general area. Four P's of Marketing There are four P’s of the marketing. These are product, price, place, and promotion Product The product mean goods, services offer by organization and are they distinctive, superior, easier to use.
It is a lifestyle in which people live as demonstrated by how they spend their time, what they think, and the interest they have (Berkowitz, 2006, p. 111). Lifestyle Analysis The marketing director of Jones Memorial Hospital use target marketing, and market segmentation to determine and meet the needs of the consumers. The marketing segmentation process will divide the total market into separate and distinct groups based on psychographics, socio-economics, demographics, and behavioral basis. Research and data collection are fundamental to the segmentation concepts and process. Market segmentation effectively can develop marketing plans for specific groups, and focus on subgroups of prospects that have the greatest potential to become customers.
200). “Grounded theory was used to illuminate the social and technical process of a multidisciplinary health care team and the members’ interactions in order to explain the subjective aspects of team-based care delivery and participating as an individual on the team” (Leach & Mayo, 2013, p. 200). A framework was developed from the study findings. This framework could guide future studies. Five categories were identified to be important when the RRT effectiveness is being described.
A combination of these specialised staff and specialist equipment provide patient care and treatment. Sometimes this is accessed by patients in an acute way via the accident and emergency department. Patients can also enter in to the system via referral from their GP, Dentist or optician. The trust has to meet certain waiting times targets set by the government. All patients referred in to the trust must be treated within eighteen weeks of referral.
Lessons To Be Learned From Urgent Care Centers September 5, 2002 Submitted as a partial fulfillment of the requirements for election to Fellow status in the American College of Medical Practice Executives Introduction “The successful practice,” “the efficient practice,” “tips for improving performance” – all phrases describing the “best” ways to practice. Medical groups are currently offered a large body of seminars, surveys, books, and magazine articles broadcasting well-documented techniques and benchmarks leading to success. Currently-listed titles on the Medical Group Management Association (MGMA) website include topics
The Medical Center is a 237 bed acute hospital that provides services for the Warner Robins and surrounding areas ("Health Care-Warner Robins Regional Chamber of Commerce", 2012). The Medical Center offers an array of services including general surgery, orthopedics, neurology, sleep studies,
For instance, programs offered by community colleges the U.S. military hospitals and universities. (“Ultrasound Tech Education Requirements and Career Information,” 5). “Ultrasound technicians assist doctors in the diagnosis and treatment of medical aliments. They often act as communicators between the doctor and patients. Ultrasound techs must be able to explain complicated technical procedures and ultrasound results to their patients while describing possible methods of treatment.
Research methodology P1. Explain the function of research in Health and Social Care. Definition of research - ‘The systematic investigation into study of materials and sources in order to establish facts and reach new conclusions’ www.google.com accessed 27/09/12 Identifying needs – When working in the Health and Social care sector, the main priority of the job is to identify the needs of the need of the patient in which they are caring for. For them to accurately determine the need of a patient, research must be carried out. Perhaps the research could be actively going out and speaking to someone receiving care, whether it is in a care home or a hospital they need to find out what the patients really want from the health carers.
Week 4 Health Care Economics Issues HMO Simulation Name University of Phoenix Economics: The Financing of Health Care HCS440 instructor date Health Care Economics Issues HMO Simulation In 1997, Castor Collin Health Insurance Company was established in Plattsburg, New York. It offers health maintenance organization (HMO) plans to companies and organizations. There are two big companies who to vying to get the contract for their employees and looked forward to see the big plan Castor Collins was going to offer them. These two companies are named Constructit and E-editor respectively. They want coverage for their employees and are seeking policies that are affordable as well.
Merck’s launch of a medical tablet to help underdeveloped, rural countries, such as South Africa and India prove viable health care options. The chosen marketing strategy is to target health care professionals in South Africa and India who visit the underserved areas of these countries. Team C explains who, what, where, when, and how the Merck Medical Tablet can assist medical personnel while establishing company branding. Additionally, marketing communications represents, "the voice of the brand by which it can establish a dialogue and build relationships with consumers” (Kotler & Keller, 2007, p. 536). Merck plans to incorporate marketing communications using the Merck name to encourage brand equity.