RUNNING HEADER: MARKETING ASSIGNMENT Marketing Assignment University of Phoenix MBA 502 Table of Contents Introduction 3 Market Research 5 Figure 1 Kudler market survey results ’06 vs. ‘07 6 Marketing Mix 7 Figure 2 Kudler Marketing Mix 7 Product Offering 8 Pricing 9 Place Defined 10 Promotion(s) 11 Target Market 12 Figure 3 Kudler catering demographic groups 12 Results 13 Conclusion 14 References 15 Introduction According to bnet.com, diversification is “a strategy to increase the variety of business, services, or product types within an organization. Diversification can be a growth strategy, taking advantage of market opportunities, or it may be aimed at reducing risk by
More so grow in these two sectors to increase the HMV ticket share of the £1bn UK ticketing market. A business strategy is a long term plan of action to achieve a particular goal or objective. The HMV group strategy is to expand the business by being more involved in the entertainment market and creating more events through the HMV live venues and HMV tickets. More so to grow in the certain business sectors. These strategies were influenced by consumer wants and the popular demands of today society.
Name: John Doe Subject: Sales Manangement Professor: Mc. Coy Date: 03/03/2013 Case Study A-2 Appendix A: A.T. Kearney and the New "Defining Entity" When companies combine/merge the whole objective is to gain new opportunities, gain market share, grow the business, to become more innovative and to improve product offerings, utilizing/sharing the existing resources and data. From the case study the company has already been successful in proving that their merger was a win, win. Already they have leveraged off each other by gaining the Rolls-Royce account which would fall under a combined strength category, they were able to provide together more services to Rolls-Royce that individually they previously could not offer. Why these opportunities, and why did I decide this, because each company already possesses and provides services and strengths in individual fields, and has a history of established relationships within given market segments.
You can see them used with credit card, casino, and airline companies just to name a few. Their primary features would be awarding points for using their products or services to be redeemed later for discounts, prizes, or whatever else you can think of. Credit card companies might reward points that you would be able to get gift cards to your favorite stores or restaurants. Airlines give you frequent flier miles that you can save and use to get a free flight to anywhere. Casinos give you “comps” that you can use at their gift stores or restaurants as money.
EVA can possibly solve the problem because EVA focuses on maximizing shareholder value, which in effect can improve stock prices. EVA shows management that stockholders are crucial to company success because they fund the company and keep it going, and the company can redistribute the funds to them (dividends). * Using the financial data in Exhibit 5 and assuming 10% as the WACC and 35% as the tax rate, compute EVA for Valmont’s business segment for years 1990-1993. What conclusions can you draw? For example, should Valmont expand or contract Irrigation?
What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. Customizing options are extremely important to existing and potential consumers. For Thorr’s optimal marketing, they would also include lifestyle image, service offerings, quality engineering, and price.
Websites, social media, and electronic games are wide open opportunities that Mattel can enlist to increase sales of existing products and introduce new ones. Threats – Mattel is a major player in the toy and game industry, making them targets for every competitor, as well as placing them center on the stage of public scrutiny. Beside the fierce competition for the toys, imagination play, and board game market, Mattel must compete with electronic games and other “virtual” forms of entertainment. Increasing concerns about manufacturing processes in foreign markets will challenge Mattel to develop better oversight in order to maintain product safety and to ensure fair and ethical treatment
d. The example of Vizio tells us about the future production of production within every manufacturing segment. That companies will continuously seek for countries where certain parts will be manufactured in specific countries and then shipped to others to be assembled. Companies will have to adapt the Think Global Act Global approach in order to sustain within the marketplace and thrive in a highly competitive one. Undeveloped countries are using this to their benefit to move manufacturing to their country and economy while developed countries are becoming more service based. Ecuadorian Rose Case 1.
Casino gaming industries in many states have experienced substantial growth and expansion. Much of this has been a direct result of explicit strategies adopted by state and local governments which believe that casinos can be an important catalyst in creating or otherwise stimulating growth and tourism within their borders. However, the success of using casinos as a growth strategy and a tourism strategy has been mixed. The actual impacts of casino developments and their contributions to tourism objectives have depended on a variety of circumstances. Also, there are many that believe that gambling and casinos lead to more problems than good.