This would project a certain way a consumer could imagine his or her life could be like. The idea would be to add features that include useful needs to the current clientele by focusing on the new design of the motorcycle. Host events where current customers could see the new motorcycle up close and try it out. If the consumers could have a hands-on approach to the product, they would more likely to purchase one of Thorr motorcycles. Then we could host parties for Cruiser Thorr owners, contract celebrity endorsements in addition to supply products giveaways.
Perceptual Maps in Marketing Simulation Summary MKT/421 Perceptual Maps in Marketing Simulation Summary Thorr Motorcycles is a name that illustrates power and superiority. Its chief product, CruiserThorr, reflects the development of an effective marketing mix through careful positioning. In the simulation, the CruiserThorr sales are declining. For many reasons including price, service, and competition, Thorr Motorcycles must assess the marketing mix and determine what course of action will re-establish CruiserThorr to a competitive status in the market. The options presented are repositioning the CruiserThorr or introducing a new motorcycle.
As well as being attracted to someone who directly makes us happy, we also like people who we associate with a pleasant experience. For example, if we meet someone while we are at a party and feeling happy, we may associate them with the happy feeling. We are more likely to be attracted to this person than if we met when we were unhappy. This theory is supported by Griffitt and Guay’s study. Their participants were evaluated on a creative task by an experimenter and then asked to rate how much they liked the experimenter.
Therefore, the presence of an individual produces positive reinforcement as they have a more attractive appeal. This theory also suggests that we are attracted to people if we meet them whilst we’re in a good mood, an example being at a party. As a result, previously neutral stimuli become positively valued as they are associated with the pleasant event, therefore meaning that we learn to like people through classical conditioning. Griffit and Guay (1969) conducted a study to investigate how the reward/need satisfaction theory works and how well it is acceptable. Participants were evaluated on a creative task by an experimenter.
Lotus Rental Cars Executive Summary Introduction Lotus Rental Car’s Chief Financial Officer is looking for ways to increase profits and the consumer base by adding alternative fuel vehicles to the Lotus fleet. With fuel costs continuously rising, the need for alternative fuel vehicles is more attractive to consumers as a source of lower fuel prices. This appeal is not only to the regular rental car user but for the ecological minded occasional driver as well. Ecology and fuel efficiency are the cause for more people to start shopping for hybrid vehicles. Vehicle manufacturers are able to increase revenue with the sales of hybrids while increasing production to keep up with the demand.
AST1 Task 1 305.6.2-03 Company S, as a new manufacturer in the motor scooter market, must develop marketing strategies to ensure the continued motivation of its new channel partners, in order to secure sales and garner its share of the marketplace. These channel partners have a strong loyalty to the competitor’s products; but with the proper mix of sales strategies, Company S will be able to penetrate the marketplace and develop strong and lasting sales partnerships. Five Strategies for Motivating Dealerships as Intermediaries of Company S: 1. Incentive Programs Company S will provide a strong incentive program for the dealerships, such as quantity discounts based on the number of scooters the dealership sells. The more scooters the dealership sells, the lower their cost to purchase the merchandise.
1. How does Harley- Davidson provide customers with form, time, place, and ownership utility for its motor-cycles? Harley Davidson is great at providing their customers with form, time, place, & ownership utility. They do this by knowing their customers & anticipating their needs. So their customers are able to find their goods and services available when and where they want to purchase them.
AST1/Task 1 Tiare Rush Student ID#000305228 Strategies for Motivating Scooter Dealerships Company S is excited to be ready to enter the motor scooter market with our newly engineered scooter with much better fuel economy than all of our biggest rivals. Although our scooters cost a fraction more than the ones on the market today, we believe that the value added will make our company successful. I have identified here several strategies to help motivate the dealerships to help us to move our product. 1. Avoid Taking Business from your Dealerships Our partnerships with our dealerships are built out of trust.
We may also be negatively reinforced by an individual helping us in our ‘time of need’. Both are said to increase our liking. We also find people rewarding through association. For example, if we met someone when we are in a pleasant mood we may
A bunch of performers gathered together to just do what they enjoy and raise money for a cause that is very important. This shows the fact that they are very good hearted in nature and wish to do for others. While they may enjoy doing it, that doesn’t take away from the fact that it is a very important cause, and they very much helped contribute to it. According to Healthy Personality, humans naturally want to improve their surroundings and help the world, and I feel that’s exactly what the individuals did at this program. Works Cited Perceptual psychology: A humanistic approach to the study of persons.