Look at it from an investor’s perspective. Microsoft, a world leading Software Company that specializes in computing stuff has been on a rough patch for the last ten years. Its immense dip in share price in the early 00’s and a further dip in early 2009 makes it a decade in the low. The giant Corporation has faced an onslaught from its competitors’ Apple, Oracle and Google Inc. While its rivals products in the market seem to be doing well, they have a long list non- performing products including Msn and X box.
Such a decline (and such a low percentage) indicates that management is not efficient in employing the company’s assets to make a profit. Also, the Return on Capital Employed had an even more significant decline – from 15.6% in Year 12 to (29.9%) in Year 14. This indicates very poor performance for FBN. In order for FBN to become profitable (efficiently, that is) ROCE should be higher than the rate at which the company borrows. In FBN’s case, their long-term debt ratios alone are 55.7% and 81.5% in years 12 and 13, respectively (and they’ve incurred interest rate increases); and ROCE in the same two years is 15.6% and 6.4%.
The company is not doing horrible on this, but it can improve. The weaknesses of Competition Bikes, Inc.in 2008 according to the horizontal analysis is the revenue, operating income, earnings before income taxes, net earnings, and liabilities. Out of all of the weaknesses earnings before income taxes and net earnings are the strongest losses. They both are at -81.6%. This means that the company has loss over three/fourths of the money that they made I 2007.
Thorr Motorcycles appeared exceptionally successful in its marketing attempt, which moved their higher end motorcycle models to the next grade. Thorr Motorcycles maintained a 40 percent market share because of iconic brand loyalty. For extended period, sales had decreased. This appeared largely because of constant changing market demographics that seemed characteristic of a
John majors government came into office after the downfall of Margret Thatcher, which ultimately created divisions within the party. Not only did the party suffer from the internal conflict but also faced the problems of the recession after the ‘Lawson boom’. In order to stabilise the economy he joined the ERM getting a good deal but ultimately resulting in ‘black Wednesday’ causing Major to raise interest rates to 15%. This was political suicide and he soon lost the support of the press we had once relied so much on to get re-elected in 1992. The housing market also plummeted leading to negative equity, which the majority of the working class could not afford resulting in the repossession of their houses combined with the drastic increase in unemployment Britain was in a mess.
However, whilst Brompton has its strengths, it also has its weaknesses. A standout weakness for me is that the companys headquarters are in London, UK. The cost for both the land and the production are extremely high and Brompton would benefit far greater if they were to have their production line based in another country, perhaps in Asia or Africa. Also, One of Brompton Bicycles main strengths is also one of its main weaknesses as with their almost single-minded approach to the biking industry they have risked being left behind by its competitors. They are now losing market share – some competitors are making upwards of 350,000 bikes each year.
Sales were up 11 percent from 2009’s second quarter. Third quarter 2009 sales reflect the $276 million impact of a 7 percent decline in tire unit volume due to lower industry demand as well as a $279 million reduction in sales in other tire-related businesses, primarily third-party chemical sales by North American Tire. Unfavorable foreign currency translation further reduced sales by $159 million. Goodyear successfully launched 15 new products in the quarter, in addition to the 42 launched in the first half. The company has exceeded its goal of more than 50 new product launches during 2009.
• In the last 5 years, the share price for the company has grown strongly with a CAGR of 43%. While the growth in share price for the competitor has remained relatively weak at a CAGR of 13%. • Average Year on Year sales growth for Tremblant has been close to 40% (compared to competitor’s year on year growth rate of 20%). Future projection: • As seen in the below chart, the tipping point for the brewer sales is seen in the year 2008 indicating the adoption of the technology by the consumers. Tipping point is also driven by the increasing use of K-cups in 2008 well supported by “network effect” of increasing adoption of brewers.
HD offers a broad selection of 32 products models, has 650 dealers in the US & has the largest market share in the US. However, Harley only has 7.7% of European market share (the second largest motorcycle market in the world) & 25.3% of the Asian/Pacific region.. Clearly, HD’s strenghts are in the US market, as 90% of Harley’s revenue comes from the US sales Concernig the liquidity ratio (ability to turn short term assets into cash) or the leverage ratio (how much a firm is financed by debt), HD is doing better than the industry average in his category & significantly better than its main competitor Honda. A threat for HD is certainly the price of the motorcycle in comparaison with the competitors. An explanation is that they want to use the best quality material but also the best labour competencies. They also invest a lot in the R&D department.