Five Characteristics Of Mission Statement

336 Words2 Pages
Good mission statements have five major characteristics. List and discuss each of these. Organization defines its mission with a mission statement which is the guide to its operations and can be considered the most important thing to a company as a whole. A good mission statement should accurately explain to the employees, managers, and customers why their organization exists and what it hopes to achieve in the future. According to Philip Kotler and Kevin Keller, a good and captivating mission statement should have the following characteristics: 1) It should be focused on a limited number of goals. It is important to use only the most important and clear goals. Creating an organization’s mission statement is a process of gathering ideas
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