General Motors Swot Analysis

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General Motors SWOT Analysis The U.S. automobile industry has about 200 companies with an approximate revenue of $200 billion (Automobile). General Motors (GM), Ford, and Chrysler are counted as the top three because they make a 90 percent of the revenue (Automobile). The General Motors Corporation “is the world’s largest full-line vehicle manufacturer and marketer” out of the top three U.S. car manufacturing companies, (General Motors). The General Motors Corporation has been in the industry for over 100 years, and the company has 202,000 employees in around 157 countries (General Motors). However, the company is not doing well financially today, due to the financial crisis of 2008. General Motors was founded by William Durant, the leading manufacturer of horse-drawn vehicles, September 16, 1908, and GM held the Buick Motor Company (GM). During the acceleration period of 1910-1929, GM started the innovation of marketing, design, and production (GM). After World War II, consumers were eager to buy more goods, and this brought more optimists to GM, and therefore, the sales were increasing (GM). From 1960 to 1979, society was concerned about environmental changes; however, GM responded to the concern by creating engines that could “run on low lead or unleaded gasoline” (GM). Between the years 1980 to 1999, GM expanded to more countries such as North America, China, and Spain, and the sales were increasing. Finally, in the innovation and challenges years of 2000-2008, GM made a lot of innovations, including the development of electric vehicle technology (GM). However, the global recession of 2008 made GM short of operating cash, and GM received large amounts of loans from U.S. Treasury. From the beginning of the company’s operation until today, the company has created its own strengths, weaknesses, opportunities, and threats. Strengths: First of all, GM’s

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