Gcu Com 231 Cognitive Dissonance

799 Words4 Pages
Romando Alexander COM-231 April 28, 2013 Grace Wenching Liao-Duffy Module 2 – Cognitive Dissonance Essay The theory of cognitive dissonance is a theory coined by social psychologist Leon Festinger. The theory suggests that individuals have an intrapersonal drive to hold their actions, beliefs and attitudes in harmony while avoiding dissonance or disharmony. The dissonance or disharmony occurs when a situation causes a conflict between the actions, beliefs, and attitudes of the individual and produces a feeling of discomfort. Discomfort leads the individual to alter one of the actions, behaviors, or attitudes to restore balance and reduce discomfort (McLeod, 2008). The theory of cognitive dissonance can be relative in a various ways when applied to use. For example, a 1998 article in the Washington Post written by Deborah Tannen addresses how society is compelled to quarrel about everything. Tannen expresses how the majority of society holds value to being aggressive and contentious in contrast to cooperation and conciliation. She further explains that society has become an argument culture that assumes that opposition is the best way to address issues (Tannen, 1998). If two conflicting issues collide into each other, only one issue could prevail because it is the most sensible. However, there are no winners. Such is provided in addressing the issue of disharmony within cognitive dissonance. In this article, both opposing sides are strong in their beliefs to the point that they are willing to attack the each other in order to maintain harmony in their beliefs, actions, and attitudes. In another article from 2005 titled “Arguing on the Internet”, the author Luis Poza entertains his readers by conveying his experiences with public debates on the internet. Poza tells that he entered into a discussion about gun control, read a couple of user posts, and decided to
Open Document