Language, Ideology and Power

443 Words2 Pages
ASSIGNMENT 1 1. Ideology The concept of ideology have many various perspectives. One of the perspective is by Ambercrombie, Hill and Turner (1980) who view ideology as a form of social order that is sustained by the acquiescence of the majority. However, people are able to resist and reject the ideology of the majority. A more neutral view of ideology is that it is synonymous to our worldview. An ideology held by a person correspond to their respective interest and position in life. What makes and ideology more critical is when it takes a pejorative view where social relations of power are produced. Another view of ideology is by the post-structuralist theory. This view claims that a person’s ideology or idea have the utmost claim to the truth and that it is ulterior ideology is coded “will to power”. This suggests that discourses for this view are more incommensurate due to the language games of power play being used. To explain simply, distinction between the image and reality have been blurred due to the struggle of power, thus making it hard for us to separate these two concepts. The Marxism view ideology as having relationship with power and domination. If you have more power, you will win the consent to exercise that power in dictating the dominant people’s views. An example given is the domination in gender relations, and in relation of cultural/ethnic groups. 2. Intertextuality Intertextuality refers to the interaction between (or within) texts or as Fairclough puts it “how several text types may be simultaneously drawn upon and combined” to refer to the actual message. The result of combining several text is that the meaning of the discourse is overlaid with another meaning from a different discourse. There are two forms of intertextuality which are sequential intertextuality and mixed intertextuality. The sequential
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