I. Gatorade Service/ Overview Gatorade is a brand of sports-themed beverage and food products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Thus, its name was derived from the collective nickname of the university's athletic teams, the Florida Gators. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001.
THE COCA-COLA COMPANY- CARBONATED ETHICS History The Coca-Cola Company is the world’s largest beverage company. Along with Coke, recognized as the world’s most valuable brand, the Company’s portfolio includes twelve other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin Water, and PowerAde. Globally, they are the No. 1 provider of sparkling beverages, juices and juice drinks and ready to drink teas. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages.
The product Lifecycle of Budweiser Introduction Phase - Budweiser was introduced in 1876 as the first American style lager - It was the goal of Adolphus Busch to create a brand that would break with the tradition of breweries only selling their products locally - He accomplished this by becoming the first brewer to use heat pasteurization, artificial refrigeration, refrigerated railcars and rail-side icehouses - These innovations allowed for longer shelf-life for kegs of beer, and also made bottling more practical Growth Phase - The technologies employed by Anheuser-Busch allowed for steady growth and the ability to hit the 1 million barrels sold mark in 1901 - This growth continued until 1920, when all alcoholic beverage brands were forced into an
Austin Hudson Bowie SOC 355W 4 December 2012 Adderall Use at Northern Arizona University The popular use of psychoactive stimulants to temporarily improve mental and physical performance goes back thousands of years as human consumption of the coffee bean dates back as early as the ninth century. In modern times, caffeine remains the most popularized and widely used drug in America, but with the advancement of medical technology and our culture’s increasing demand for performance-enhancers, a relatively new prescription drug has hit the market making a significant impact on our workforce and school system. It seems today that everyone is taking Adderall. In fact, respected contributors to the Huffington Post, Dr. Ronald Vicker and Dr.
History of Coca-Cola Coca-Cola, the most recognized logo in the world. The Coca-Cola Company is the largest beverage company in the world. Starting just as a thought has become an icon and a demand of consumers across the globe. Jacob’s Pharmacy, Atlanta, Georgia, was the birthplace of Coca-Cola. In 1886, Dr John Pemberton took a three-legged brass kettle in his backyard to create the formula for Coca-Cola.
Target Market Nike was created for athletes originally, particularly for runners. Nike has not changed their target market. Instead, they expanded their target market. While Nike still targets runners, they decided to take over the athletic shoe world by targeting other various sports. In 1985, Nike debuted a signature shoe for the new NBA rookie, Michael Jordan.
Table of Contents Introduction 3 Pepsi’s Marketing Idea 3 Why Use Celebrities? 4 Product Placement in Relation to Target Market 5 The Pepsi Marketing Idea In Relation To the Boston Consulting Group Matrix 6 Media Saturation 7 Conclusion 8 References 9 Introduction In the article “Why fashion keeps bottling celebrity pop,” Seckler (2005) Alan Siegel, chairman and chief executive officer of Siegel & Gale states that “Marketing leverages what's going on in society — and we live in a society that is celebrity obsessed"(p.1). The Pepsi Corporation, a multi-billion dollar soft drink conglomerate, has upon discerning this societal trait, devised a marketing campaign designed to tap in to this celebrity fascination to increase exposure and profit. The purpose of this assignment was to identify a great marketing idea and comprehensively describe its marketing and this report will investigate this particular campaign and its influence on the market, in relation to the assignment topic. Pepsi’s Marketing Idea In 1961 Pepsi had redefined its target audience, recognising the importance of securing the younger post-war generation as consumers, with the slogan “Now It’s Pepsi, for those who think young” defining youth as a state of mind rather than actual age (Pepsi.com, 2006).
Energy drinks are beverages whose producers advertise that they "boost energy". These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins. Red Bull is an energy drink sold by Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz, in partnership with Thai businessman Chaleo Yoovidhya, inventor of an earlier energy drink that had been popular in Thailand. In terms of market share, Red Bull is the most popular energy drink in the world, with 4.5 billion cans sold each year. Chaleo Yoovidhya, the self-made Thai billionaire founded T.C.
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. [1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners.
MG410 CONSUMER BEHAVIOUR SEMESTER 2, 2012 ASSIGNMENT ONE CASE STUDY STARBUCKS 2006 – MARKETING STRATEGY IN ACTION Table of Content Page # Introduction 3 SWOT Analysis 4 Answers 5 Conclusion 8 Bibliography 9 Starbucks Corporation is one of the most growing and influential companies in the world. It is renowned for its high quality roasted coffee beans and providing a new culture of coffee to the coffee lovers out there. It began in the year 1971 in Seattle, United States of America, with a mission stating as “To inspire and nurture the human spirit- one person, one cup and one neighborhood at a time”. The analysis is spread over the main areas concerning the history of Starbucks illustrated in the chart line below, secondly a discussion of the SWOT analysis of Starbucks Corporation, thirdly discussion of the answers to the questions in the case with the analysis from the SWOT discussion followed by a conclusion. To begin with, find below the history chart line of Starbucks which represents the important incidents that had happened in the past and pointing to the future.