Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
Executive Summary In different countries, Starbucks can be seen everywhere, they are restaurants and also a café. It is the largest coffeehouse company in the world, as there are more than 21,000 Starbucks stores around the world. They have many loyal customers to let them become success, apart from this, Starbucks have some service management excellence such as their three minutes standard and their status in worldwide, there are many small companies trying to compete with Starbucks but they might not succeed. Through the discussion of service management topics – Service quality, Customer relationship marketing and Service communications, there will have a comprehensive view of Starbucks’s service management and give recommendations to make them more successful. Moreover, after discussing the relevant theories and concept, the recommendations for Starbucks are the face-to-face interaction and improve their housekeeping during busy times.
Starbucks: Environmental Factors XXXX MKT 421 February 22, 2014 XXXX There are many businesses that have taken an idea and made something small turn into something big, not only domestically, but also globally. Back in 1971, Starbucks consisted of a single store in Seattle’s Pike Place Market with a mission “to inspire and nurture the human spirit – one person , one cup and one neighborhood at a time” (www.starbucks.com, 2014). Now Starbucks has over 19,000 stores worldwide with millions of coffee-drinking followers. Even when many other coffee shops are popping up around the country and world, Starbucks still has the well-known logo and name to reel in its loyal customers. Starbucks started with one single coffee shop but has developed much more over the years.
Starbucks provides a variety of coffees and es pres s os as well as fres h food items including pas tries , s andwiches , s alads , and other items . Additionally, it s ells branded bottled co ffees and ice cream. Starbucks als o owns s everal brands including Seattle’s Bes t Coffee and Tazo tea. Starbucks Corporation was given a weighting of 20% becaus e of its brand image and appeal to its target market. Starbucks offers a s imilar fres h ingredien t environment and values its employees highly.
Part One&Two 4 Works Cited Starbucks announces new leadership structure to accelerate global growth. (July , 11 2011). Retrieved from http://news.starbucks.com/article_display.cfm?article_id=547 Gaar, B. (2010, 0925). At whole foods, team management goes all the way to the top.
| | INTRODUCTION Background Information As one of the oldest coffee shops atop Burnaby Mountain, Renaissance coffee has played strong role in shaping SFU’s history. Now, after fourteen years in operation, the company has opened three coffee shops, and continues to build its reputation as a leader in the SFU Burnaby community. The coffee company actively participates in graduation ceremonies, and gives back to SFU in the forms of a Bursary Fund and a yearly Community Service Award. Never serving a cup of coffee that he himself would not drink, owner Parminder Singh Parhar is able to main a great customer
MGMT4842-601 | Starbucks: Case Analysis | Strategy and Internal Initiatives to Return to Profitable Growth | Teikisha Williams 12/7/2012 | Background Information Starbucks is a highly recognized brand name around the world. The infamous coffee chain restaurant began their success in 1971 with three friends, Zev Siegel, Gordon Bowker and Jerry Baldwin. They each equally invested $1,350 and borrowed $5,000 from their bank and opened Starbucks Coffee, Tea, and Spice in Seattle, WA. They originally didn’t sell brewed coffee to the public but rather focused on whole bean coffees and other coffee products. The trio was influenced to open a coffee store by Alfred Peet, owner of Peet’s Coffee and Tea.
Most people depend on morning coffee to boost up their energy. Coffee becomes one of the most high demand products in trading. There are hundreds of coffee brands in the U.S, but no company has made a big global success like Starbucks did. In fact, Starbucks is the most favorite coffee brand not only in the U.S, but also in the world. The book “Pour Your Heart Into It” was well written by the former chairman and C.E.O of Starbucks - Howard Schultz narrated his personal life along with all good and bad times of Starbucks in building a business.
Ceje Davis American Intercontinental University Unit 5 Individual Project MKTG 205 – Principles of Marketing 12/14/2014 Abstract Starbucks Incorporated has become a regular from the coffee shop to your own home, and even across the world. The company wide marketing as worked for the last 30 years and will continue to grow as coffee becomes more popular around the world. Starbucks Incorporated Introduction Starbucks is an international coffeehouse franchise company headquartered in Seattle, Washington. It is the world’s largest coffeehouse and coffee chain with 11,500 stores in the United States, and more than 20,000 stores worldwide in 55 countries. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro- ground instant coffee, full leaf teas, pastries, and snacks.
Strategic Planning During Starbucks Coffee Company’s annual meeting, a series of innovative customer-facing initiatives were unveiled. Howard Schultz, chairman, president, and CEO, shared his “vision for transforming the Starbucks customer experience and reinforcing a strong foundation from which to grow (Starbucks Annual Reports, 2009).” This strategic planning initiative of reinforcing the strong foundation consists of the five initiatives discussed in the meeting. Two initiatives stand out the most as benefiting the Starbucks customer. Those are: • A proprietary and revolutionary in-store Clover® brewing system that delivers the best cup of brewed coffee available anywhere • The first phase of a Starbucks Card Rewards program, rewarding registered cardholders and providing unique new benefits when using their cards in Starbucks stores The agreement entered into between Starbucks and The Coffee Equipment Company, provider of the Clover® Brewing System, will make Starbucks the exclusive provider for the brewing system. “The system utilizes a special vacuum technology that brings out the complex, rich and