Ford Motor Company Case Study

895 Words4 Pages
Ford Motor Company: Supply Chain Strategy Executive Summary This paper outlines the analysis and recommendations conducted by Teri Takai, the director of Supply Chain Strategy in the Ford Motor Company. Regarding the analysis that the company used on the new business’ strategic decisions, it is clear that the supply chain department needs to properly implement these decisions. Therefore, Teri Takai conducted this feasibility study by incorporating the staff members. The question that underlies the whole process is how the company should use the emerging technology and ideas from hi-tech industries to meet its suppliers’ current needs. According to Collins (2007), this question seems to have created two major arguments. First, there is a group which proposes that the company should utilize the use of these technologies in improving its supply chain strategies. This group views this approach as beneficial to the Ford Motor Company. The company has the capacity to respond positively to this kind of reform since its historical background is inclusively matched with the complexity of these new innovations and ideas. Additionally, they base their reasoning on the way Dell Company applied this reform; hence, achieving more profits out of the use of these new business strategies. The other group seemed uncertain and rather cautious with the approach proposed by the former group. This group believed that there is a wide difference between the auto business and the new business ideas and innovations. Thus, they recommended that the auto business should not be compared with the way the Dell Company made its highest revenues when their products were in high demand. The reason behind this recommendation was that the company’s history is associated with greater complexities that could ruin this kind of supply chain strategy. Unlike Dell, the
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