Ford Pinto Case In the 1970s, Ford Motor Company wanted to be ahead of the competition in the small car market therefore they were willing to compromise their safety standards for profit. They knew that the low standards would result in the deadly fires but thought that it would be too costly to stop production to redesign the car. They also believed that Safety did not sell cars. The part that would need to be installed in the Ford Pinto would have cost Ford $11 per car. Ford Motor Company was knowingly making cheap Pinto cars that exploded upon rear end collisions.
EXECUTIVE SUMMARY The purpose of this analysis is to maximize profit of Giant Motor Company which has 3 lines of products and offers 3 brands of cars namely Lyra, Libra and Hydra which corresponds to subcompact car class, sporty car class, and luxury car class respectively. Currently the company has 3 manufacturing plants and each of them is dedicated to a specific product line. For future planning, the company has an option of retooling its manufacturing capacity which would bring a major expense to company but would increase its production efficiency and capacity significantly. The retooling option includes shut down of existing Lyra and Libra manufacturing facilities which are only dedicated to respective models and opening of new Lyra facility which is able to manufacture both Lyra and Libra and Libra facility which is able to manufacture all 3 models. The analysis is performed by given plant characteristic (production capacity and associated fixed costs) for existing facilities and planned facilities, profit margins given by car lines depending on manufacturing plant, demand for 3 different car models, and demand diversion amount associated with unsatisfactory demand for each model.
The speaker is the artwork and the words on the advertisement. Persons looking for a full size truck with better fuel economy, someone who wants to help the environment, and persons, who are looking to save money, by spending less on gas, are the audience of this ad. This ad appeals to ethos. Ford has been making cars for years and is a trademarked and trustworthy company, giving the customer a peace of mind. Adding to their credibility is the motto found on the ad, “Built Ford Tough”, which automatically shows that Fords products are reliable and strong vehicles, so if you ever purchase a vehicle from Ford, you would expect it to be those things.
The narrator explains the auto is to be sold in 60 countries yet remain responsive to local tastes with delayed differentiation. Delayed differentiation is a manufacturing strategy wherein differences between models that make them attractive to local markets are delayed as long as possible in the manufacturing process. In Ford’s case, suspension, body style, and shifting gears differ for local markets, but these alterations are not added until toward the end of manufacturing in each market. Delayed differentiation and other innovations allow Ford to use a common platform for the auto and therefore be speedier and more efficient in their use of worldwide resources. The film demonstrates satellite and computer links that cut design and engineering changes from days to hours.
I also think the technology exists to boost up the miles per gallon (mpg) a car can have. I believe this because if we have the technology to clone animals and reproduce children without mothers, than we should have the technology to boost our cars mpg. The benefit of a car with a higher mpg will in turn produce a lower carbon emission rating, which means cleaner air with less carbon dioxide. Driving a car is the most common air polluting act a human commits. They commit this on a daily basis with little knowledge of it.
As the United States is slowly coming out of recession, people are still looking for ways to protect their investments. DoorGuard would offer a fairly inexpensive way for a customer to prevent future damage expenses Threats There are no products like the DoorGuard currently available on the market. This causes incredible uncertainty for the customers’ interest in the product. Market The main market DoorGuard is targeted towards is people that recently purchased a new car whose value is over 15,000 dollars.
So that I don’t think in the mind set of I shouldn’t be spending this much and how some car companies don’t look how much a car will cost you in the long run of having it. Which all are some of the parts that matter in the supply and demand of buying a new car. There are many other factors that play into it to like for instance a lot of car makers make their money by the business demand for the car. For instance like police cars and taxis and many other companies that provide a vehicle. The next thing that plays a part is the real income that car buyers have.
Such classes include: Professional Selling, Business Management, and Core Concepts Accounting. But in order to make the dream of a dealership franchise a reality, in addition to education, there are several important steps to take. Familiarizing one’s self with the market (both in terms of geographical location and demographic audiences) and the existing brands within the market is the first step to owning a premium car dealership. For instance, in a small market, Aston Martin will likely grant only one dealership per market. Conversely, in a rural market where incomes are low and jobs are scarce, they may not grant any dealerships at all.
Automobile companies strive to have available what the consumer is after but often outside circumstance may dictate and or affect a dealers stock. Car manufactures, depend on a number of industries to support the build of a vehicle from metal to cotton textile to cattle agriculture. Another major contributing factor that affects all aspect of vehicle manufacturing is the price of oil barrels. Oil prices directly affect gas prices and production costs causing an increases in prices to transport and process materials. While a lack of stock might deter some buyers, others often make compromises to have what they want.
The Efficiency of Cars Nikeisha S. Sandy SCI207: Dependence of Man on the Environment (ABL1146J) Instructor: Walter Lambert December 12, 2011 The efficiency of cars is a major issue. There are several reasons why cars should be more efficient, however, there are many reasons why they should not. The efficiency of a car can affect both the economy and the atmosphere. While cars should not be more efficient, cars should be more efficient because the cost to the consumer may decrease, more efficient cars can save money on taxes, and cars are a necessity. At one point, the idea of using a car that was electric powered may have seemed outrageous.