It is important to remember that a loyal customer can be just as valuable than new one. This is because you do not have to spend as much time and money marketing to them because they already know what you offer them. And it goes beyond just having customers that are satisfied, you need to have customers that are loyal. Loyal customers tend to buy more and more importantly they talk more which means a whole load of free word of mouth advertising for your business or company. Therefore building a highly loyal customer base should be the foundation of your basic business strategy.
The Marketing Philosophy: can be seen as a compliment to the production philosophy. The marketer offers a good service which is better than the competition in terms of value for money in order to deliver customer satisfaction and meet their expectations.
However, it has various issues in terms of its strategy to more to a less bureaucratic, more customer focused organization. Ultimately, their goal is maximize return on assets through profitable growth. Thus, the change in strategy has caused La Caja to recognize into four different divisions – financial, commercial, technology, and planning & control. Caja Espana employees were reward on their performance through promotions and determined by their qualification and seniority, but had a small variable that was variable on their performance. It goes into detail how the performance compensation was laid out.
The ability to tap into the global labor market will make the company more competitive by being able to offer competitive prices on products due to lower overhead cost associated with the offset in the labor cost. Attracting employees to join the company is the better option unless there is a management position that requires exceptional talent to fill the position. Relocation of prospective employees can be costly to the company and there is no guarantee that they will be long term employees of the company. With the company's plans for expansion I would recommend overstaffing. This will allow the company to stock pile talent for future
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
Providing this service will lead the company to differentiate themselves among their competitors. Moreover, it will maintain a strong cash flow by selling high volume of units to the contractors. However, the service provided by the contractors must fulfill customer satisfaction. Therefore, Home Depot should also provide information to the contractors about the products and their installations. These key points will build and maintain economies of scale.
If the employees are performing their job better, they will deliver better quality products, in a timelier manner, thus raising the customer satisfaction. The more satisfied a customer is, the more likely they are to keep purchasing your products and recommending your products to others, thus raising your financial level. Once again this shows the cause and effect that was discussed earlier in this report. Each of the four areas ties into one another, but they all are used to achieve the same thing; and increase bottom line for the
• A differentiator gains a competitive advantage because it has the ability to satisfy customers’ needs in a way that its competitors cannot, which allows it to charge a premium price for its product. • Premium prices → increased revenue → superior profitability • A differentiator invests its resources to gain a competitive advantage from superior innovation, excellent quality, and responsiveness to customer needs • A product’s appeal to customers’ psychological desires is a source of differentiation. ▫ Example? 13 Differentiation • Generally, a differentiator chooses to divide its market into many segments and offer different products in each segment • A differentiated company concentrates on developing distinctive competencies in the functions that provide competitive advantage ▫ These are still expensive! • A differentiator must control its cost structure to ensure the price of its products does not exceed the price customers are willing to pay for them • When differentiation stems from the design or physical features of the product, differentiators are at great risk of being imitated ▫ Example?
They should be kept well informed of the financial state of the organisation, so as to encourage them to keep investing in the company. Shareholders want the company to do well because the better it does, the more money they stand to make and that’s what they are mainly interested in.
Moving forward, unions should use real life examples, such as the comparison of WMT and Costco, to show that unionization does not hinder a corporations profit potential and future growth opportunities. In fact, unionization can actually increase growth and profit. Through diversified training programs and increasing employee moral, two key benefits of unionization, companies can improve efficiency and thus prosper in long run. This can pay dividends to a company internally, indirectly reducing costs. For example, the unionized workplaces, such as Costco, experience significantly less employee turnover than unionized