But it has a hidden agenda, hidden word, a meaning that it is try to communicate to the viewers. The words in the image, the image are the words, words are hidden in the image or the image is the word are many ways of explaining how fashion image are seen and understood in today fashion photography. A Fashi... ... middle of paper ... ...way of being beautiful. Although, every woman wants to be beautiful, the photographer wanted to challenge the appearance of beauty. And also challenge the way we looked at people that were not beautiful, but had a unique quality to them.
"It’s no secret that assembling an outfit is like selecting social armor, and that what we wear has power over others". Vogue fashion writer Katherine Bernard taps right into the mentality of how putting together an outfit can unarguably be an enormous confidence boost. Our clothes and personal style can be more important than is realised; we tell our story through our fashion because our clothes are so often just an extension of who we are. During a recent visit to the 'Women, Fashion, Power' exhibition at the Design Museum in London, I developed my understanding that in the contemporary era, fashion has been utilised to represent, and to bring about, a change in the status of women. Throughout history, style has been a indication of wealth, status and power.
It helps the market to anticipate and answer the “needs” of the consumers and what they will wish next. 2. The methodology: trickle up theory This forecasting process happens when we can see a trend starting in the lower levels of society that it’s diffused to the high level ones. It can happen through music, art, style and attitude and it’s normally transported through fashion designers into their collections, magazines etc. The final result of this phenomenon is for example celebrities wearing flip-flops and tattoos, the Saint Laurent’s FW13 collection with a strong influence of street style and even princesses wearing overalls (Princess Diana in the 80’s).
The conformed to society’s rules will be a concept topic that will help to gain a more achievable view on how the fashion photography will have influenced the society by methods and the surroundings used to gain the attention. The sector of clothing the body has always been thought of as a genuine creative art. We have never been satisfied just to wrap ourselves up in material, without shaping that material in accordance with the ideas surrounding the appreciation of beauty of the period. I will capture attention on how clothing represents people and how it gains the need to be inspired by celebrities and wanting to look like them. Fashion has become part of everyday life, which always surrounds us in one form or another.
According to these 2 definitions and taking a look at fashion photography nowadays we can clearly see that something is not accurate. For a long time, fashion photography was not just about clothes. Was not just about fabrics. Was not just about fashion items. Of course, in the end the final purpose was reached - selling clothes and promoting brands-, but more than that fashion photography sells dreams.
For the first time fashion designers started to explore aesthetics and design. This development reached its peak during the late 20th century with the emergence of visionary designers such as Vivienne Westwood, John Galliano and Alexander McQueen . Their rebellious designs that were often contextually as well as visually challenging seemed to completely disregard any conventional design elements but because of their ingenious use of compositions and ambiguous balance created by asymmetry and imbalance , they gained wide acceptance as well as critical acclaim in the fashion world but ultimately, it’s the context which gives any artist the freedom to explore and it is the context in which these radical designs were shown that enabled the world to change its view on design elements and aesthetics. Fashion designer Vivienne Westwood stood against everything conventional. Westwood began her career as a punk designer designing outrageous
From our respondents who mentioned this factor what came out strongly was the social image factor which was tightly linked with the originality factor from hedonic motivations. Here consumers wanted unique clothing because they themselves did not want to appear the same as everyone else which was similar to what Roux (2006) suggested. At the same time we might also point out that none of the respondents who mentioned this factor had clothing that could be considered extreme. Instead, just like when consumers buy new clothing, the reasons why they bought second-hand was because it related to fashion and expressing some of their style and personality (Azvedo et al.
If that wasn’t enough the companies long-time creative director, Joanne Ooi, is leaving the company creating a void in the leadership role of the company’s brand vision. To solve all of this the company can hire from the outside or promote from within but despite this decision they have to handle how they can defend their domestic market share, their international market share, and be able to move into new markets while not straying away from its fundamental values of being a sophisticated, individualistic, and ancient Chinese inspired luxury brand producer. To solve this problem the company should promote its current Chief of Clothing Design, Joseph Li to the role of creative director. This will help the designers feel respected by the management and help improve their work as they feel they are a better part of the process with one of their own running the process. Also, Joseph has international experience at various other companies and can help with the expansion into new markets and since he is Hong Kong-born Chinese he still has a connection to Chinese culture.
The overall team effort was met with resistance. Nonetheless, they implemented various methods and strategies, inclusive of a campaign, to overcome the obstacles and nay sayers. Justification: This book is an excellent example, by analogy, of how modern day organizations must be ever prepared to adapt to changing market conditions. Just because a business formula was successful in years prior does not guarantee sustaining success into the future. More particularly, as it relates to Human Resources, the book articulates a road map to effectively implement necessary change.
Castellano and Ortega shared the same beliefs that quick response to customers, use of computers, and disintegrated decision-making were important to build the business (McAfee, Dessain, & Sjoman, 2007). Zara model has become phenomena, and many fashion companies tried to imitate it, yet no one succeed to achieve the distinguish place of Zara in the fashion industry. One of the reasons for this originality is the innovation oriented process that has been used since the opening of the company. In the following pages, Zara model, innovation, process, flexibility and many other issues is going to be discussed through the answers to three questions. Q1.