The word “new” evokes excitement and the desire to update to look fresh from the reader. It also plays into today’s societal values of buying the latest products and keeping up with new styles. Furthermore, the Calvin Klein company was careful with its word choice in this ad. Instead of saying “introducing a new line of clothing” or “fashion”, it says “movement” to allure to the targeted audience of people who would buy exercise clothing. Even the name of the clothing line, Performance, calls to mind the values of execution and
I have a working knowledge of the items that are being sold and can offer personal experiance as to why they should purchase from the store. .Urban Outfitters is a place where teens go. It helps me forget all my troubles somehow. The clothes are so trendy and up to date and really help me make a fashion statement.Also the clothes look great on every skin color and texture. | 2.
P5 What is positioning? Positioning is very important that the business develop a specific marketing mix so that they can influence the potentials of the customers. This is something that will help the business to design they own brands in their own imagination so that it will meet the customer’s needs. It is very important that the business understand the customers point a view about their products so that they can improve on the products. For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling.
Further investigation is necessary for defining the complete steps for creating and revitalize the brand Vidal Sassoon. This research is useful, as a prior step in creating a different marketing strategy that will help the brand Vidal Sassoon to become a strong competitor in the hair care products, among its competitors such as Remington, BaByliss or OBH Nordica. Introduction Vidal Sassoon is an iconic figure of British hairdressing. He is credited with transforming the profession of hair styling to a fashion leader, elevating the status of the professional hairdresser from a service provider to respected artist. Sassoon made his initial mark in London during the
I will also make a marketing leaflet that I will deliver to potential customers and design a potential advert to be placed in a magazine, local free paper and shop windows advertising my business 24:7 Hair My business will be a small hairdressing business that is seeking to expand to a more national scale. Overall, my business will offer services such as cuts and styles, colouring and technical services, such as extensions and straightening. The business will be called 24:7 Hair and it will aim to provide the best hairdressing services in the particular area that it serves. My business will create a warm and friendly atmosphere that will encourage my customers to return to the business and recommend the business to their friends and family. 24:7 Hair, my business will also be selling products that will help my customers with their hair problems or products that my employees use on the customers.
How Ethnic Dress Persist in Globalization “Fashion is a key resource through which individuals are able to present themselves to others, the relative anonymity and pace of life in the late modern metropole calling for highly visual and relatively instantaneous means of asserting one’s identity.”(Bennett,2005:96). Fashion is becoming more and more important in the way of showing one’s identity in today’s fast developing world. According to Bennett (2005:95), ‘By assembling particular items of fashion in particular ways, and through experimentation with dress and appearance, late modern individuals create personal images, designed both to situate the self and send out culturally-coded messages to others.’ He claimed that:’ Fashion provides one of the most ready means through which individuals can make expressive visual statement about their identities.’ Referring to Barker (2000:381), agency can be explained as the socially determined capability to act and make a difference. Meanwhile, Bennett (2009:99) emphasis that, ‘Fashion serves as a visual symbol in society, one which individuals use in an attempt both to assert their individuality and, at the same time, to align themselves with particular social groupings.’ he argued that fashion as a means of forging new forms of ‘collective’ identity. Thus being increasingly less constrained by the structural experience of class, gender, and ethnicity, individuals create new cultural alliances based around reflexively articulated lifestyle preference.
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Becoming a fashion designer has always been my top 1 priority. I am believer in many things, I think nothing is impossible as long as you try you will get what you want. Carla Zampatti has got a reputation and I like the fact that I’d be getting a good experience and knowledge. I like the idea of going to work for a company where I can use my skills and experience. Zampatti’s company seems like a place where I can explore, learn, experience and also use my skills!