Eywa: Reconnect with Nature

5106 Words21 Pages
‘Reconnect with nature’ MEDIA PLAN Period: May 2015–April 2016 Eywa Cosmetics Company Sydney, VIC, 3181, Australia Phone: 123-456-7890 Fax: 123-456-7890 Email: mediaplanning@earthsprite.com Web Site: http://www.earthsprite.com Table of Contents Executive summary 1 Business description 1 Vision for the future 1 Business goals/mission 2 Business philosophies/identity 2 Main objectives 3 Situation Analysis 4 Marketing analysis 4 Consumer analysis 6 Product benefits and unique selling proposition 8 Competitive analysis 8 SWOT analysis 14 Legislation and Regulation 15 Advertising analysis 16 Advertising strategy 16 Media Strategy 18 Marketing Analysis 18 Marketing Schedule 20 Media budget 23 Campaign evaluation strategy 24 Executive summary Business description Founded in 2015, Earthsprite is the newest range of natural skincare from Eywa, one of the biggest manufacturers in cosmetic industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: innovation and naturalness. We dare to create the unconventional. Our team of master scientists have been tried and chosen ingredients from prestigious and new distinctively plants from all around the world. While we value the benefits of these plants, we place an even higher value on their fine for innovation and enterprise. Earthsprite by Eywa is the first range product in Australia to contain tamanu oil from tamanu tree. We select only the finest tamanu seeds available, grow in the high quality laboratory and particularly extract process to get the effective tamanu oil. With expertly factories by Eywa, we currently manufacture and distribute exclusive natural, partly natural and chemical substance skincare products. Our retailers and our consumers have given us an opportunity to provide products beyond our
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