E-Commerce and Its Impact on the Retail Industry

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| E-commerce and its Impact on Operations in the Retail Industry | Operations Management ADMN-3046 Assignment #1 | | Evelyn Pranger | 2/13/2012 | E-Commerce and its Impact on Operations in the Retail Industry Electronic commerce or e-commerce is a term used for any type of business or commercial transactions that involves the transfer of information across the internet. Consumers purchase goods or services from a seller in real-time, without an intermediary service, over the internet. It is one of the biggest features of the internet to transpire to date. E-commerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Over the past few years e-commerce has expanded quickly and is expected to continue at this pace or at increased speed. The boundaries between “traditional” and “electronic” commerce will become increasingly blurred as more businesses begin to move operations onto the internet. Electronic commerce has significantly impacted the way that businesses in the retail industry perform their operations. Traditional, face-to-face, commerce is base on the so called “brick and mortar” operations before the days of the computer systems. Some of the main problems individuals and businesses face with traditional commerce are: (1) products and services tend to be more expensive, (2) can be more inconvenient, and (3) more difficult to do price comparisons. In contrast traditional commerce offers benefits such as: (1) social interaction, (2) face-to-face interaction, and (3) the ability to physically touch and feel products. E-Commerce has become a priority for many corporations, since many managers see it as a way to overcome certain limitations of the traditional distribution channels. It does not rule out the

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