Franchises allow individual owners to leverage a well-known brand name and benefit from the purchasing efficiencies and operational expertise of the franchiser. Franchise agreements generally cover a specific geographical market and outline restaurant operating requirements, such as hours of operation, menu offerings, and pricing. Annual sales average is $694,000 for a QSR franchise, according to the National Restaurant Association (NRA). In QSRs, customers generally order and pay before eating. While most QSRs are fast food restaurants, QSRs also include fast casual restaurants, which offer higher
Panera Bread is a company with distinctive and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery and café experience to urban workers and suburban dwellers. They specialize in fresh baked bread that made with quality and detail, made to order sandwiches, custom roasted coffees and other café beverage. Panera Bread has unique style to its menu, café design, inviting ambience with the decoration of its café locations. Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner.
Customers are able to stop into Dunkin’ Donuts, get there favorite coffee, breakfast or lunch with a tasty donut for desert. Current Strategy Dunkin’ Donuts current business and marketing strategy is one of, if not the best in the industry. Dunkin’ Donuts is one of a kind, and has essentially, created and owned the market they are in; they are the only retailer that is known for their legendary donuts and coffee. They are able to not only compete with the other competitors in there industry but essentially dominate them. Dunkin’ Donuts advertising has become very popular, especially in the United States.
Perhaps that is why Krispy Kreme has so many loyal fans. Quality in every single doughnut is vital to Krispy Kreme’s success. “We focus on what we do and try to make sure that we execute and make the best coffee and doughnuts we can for the customer,” says senior vice president of marketing Stan Parker. The company’s production process ensures that quality. Although ingredients are purchased in bulk from the company, Krispy Kreme doughnuts are made fresh on site every day.
By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1000 locations open. As the years were passing by more and more dunking donut shops were opening all over the world. In 1982, the company began its famous Fred the Baker commercials. Fred, played by Michael Vale, became one of television's most enduring and endearing pitchmen. In 1990, the 2,000th restaurant opened, and in 1992, the 3,000th restaurant opened.
Has Novak’s zeal to be the world’s largest restaurant chain allowed, and in some cases even demanded that, attention be focused on new global markets with little consideration being given to the US market? This paper attempts to answer these questions by taking a glimpse at others are saying and writing about Yum! and compare it to the text and teachings of this course. Organizational Theory Literature Review Prusak, L. (1997) Knowledge of Organizations. Newton, MA.
Panera Bread is operation in 41 countries and it has as 1325 stores across US and recently Canada. Roughly, about 900 of the Panera Bread stores are franchisees and the remaining are owned by the company. Panera’s focus was on the urban workers and suburban dwellers in the past decade, while today it is aiming for the entire communities. 2. Identification of Business Model Since the existence of Panera Bread, the market for bakery-café is substantially growing, mainly because it is a “niche” market, and companies within this market have been enjoying high revenues and profits for a long time.
1. What functional strategies at Starbuck’s help the company to achieve superior financial performance? * Internal production strategy by selling the company its own premium roasted coffee, along with freshly brewed espresso style coffee beverages, a variety of coffee pastries, tea and other products in a coffeehouse setting. * Human Resources strategy by focusing on providing superior customer services in stores which involved teaching employees service oriented values of the company, motivating and developing hiring and training programs that were best in the restaurant industry. Providing employees including part-time works benefit / compensation packages that includes stock option grants and medical.
Since the company attributes their success due to customer experiences/rapport, employee morale and innovative products, Starbucks continues to replicate this business model to maintain a competitive edge. Starbucks business model “…continues to leverage our emotional connection to consumers, our global retail footprint, our diversified CPG channel distribution capabilities and ongoing innovation across all areas” (GlobalData, 2012). However with the over population that Starbucks has within the United States has given them a reputation for saturating geographic areas with Stores being built on top of each
We can closely the study the globalization of American fast food restaurants around the world and the impact they have had on other cultures. McDonald’s currently has over 30,000 franchise outlets in 121 countries, and serves about 46 million people a day (BBC). McDonald’s has become known worldwide for their golden arches, which has become as well known an American symbol as the American flag itself. On April 23, 1992, the largest McDonald's restaurant in the world opened in Beijing, China. With 700 seats and 29 cash registers, the Beijing McDonald's served 40,000 customers on its first day of business (Yunxiang).