Case Study Of Diw A Tale Of Heart Over Matter

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The German University in Cairo, GUC Marketing- MRKT 901 Assignment No.01 Company Case – Diwan: A Tale of Heart over Matter 1. Give Examples of needs, Wants and Demands that Diwan's Customers Demonstrate, Differentiating Each of These Three Concepts. Needs – Human needs are the basic requirements and include food clothing and shelter. Without these humans cannot survive. Needs are our feeling of deprivation. Deprivation can be physical, such as the need for food and water, social, in the need for a sense of belonging to a society and personal in the need to self-expression and knowledge. In Diwan's Case, the customers were searching for book retailers who can provide them with their book needs and that wasn't available

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