Dell Case Study

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Case Study on Dell Financial Review. 1.) List ways that Dell conducts research on its customers to continually improve products and services. > Dell uses Dell.com market research as two-way interactive process as it provide customers with needed information and at the same time provides Dell critical data how customers feel about products and what they would like products to do. >Dell posts online questionnaires to establish customer responses to specific ideas as part of their market research. >Dell launched IDEASTORM a forum community that allows members to suggest interesting ideas about products and services they would like Dell to offer. >Dell gets feedback on opinions on products and services, allowing the company to improve and adjust products as necessary. 2.) What are the features of Dell’s research? >Dell uses Dell.com as a two-way interactive process. Dell.com provides technical support which allows Dell customers to enter forums, ask questions, get answers and see accepted solutions), get ‘how-to’ and ‘step by step’ information for specific technical issues and information on the latest ‘hot’ issues. It provides customers needed information in formal and informal ways. Dell support provides extensive information including trouble shooting guides. Customers can access this information via popular topics, content type or tech support topics. < Dell gets feedback on opinions on products and services, allowing the company to improve and adjust products as necessary. 3.) What is Dell’s unique selling point? > Dell’s unique selling point is the ability for consumers to choose and customize their computer. Customers can purchase custom-built product and services. Customers, whether online, via phone or in a retail outlet, can select the features they require. 4.) What are the strategies Dell use to generate revenue? > Dell created a series of

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