Defining Corporate Entrepreneurship

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Defining Corporate Entrepreneurship For over 200 years business leaders have defined “entrepreneurship” in many ways. Everyone has his or her own idea of what it actually means to be an “entrepreneur”. At its core “entrepreneurship” can be defined as, “the process of creating value by bringing together a unique combination of resources to exploit an opportunity” (Morris, Kuratko, & Covin, 1994). Corporate Entrepreneurship follows this process by displaying entrepreneurial behavior within a mid-sized to large organization. Corporate Entrepreneurship’s main objective is to create new businesses within established companies. Corporate Entrepreneurship has many similarities and also differences from Start-Up Entrepreneurship. These commonalities and differences can help corporate executives learn more about implementing entrepreneurial behaviors within their own organizations. Experts agree that entrepreneurship requires certain traits including vision, a willingness to take risks and a focus on creating the future of the company. Entrepreneurs all have similar qualities that are necessity for success in business. An entrepreneur must be a visionary and also an opportunity-seeker. An entrepreneur is also a creator, innovator and guerilla thinker. He or she must also be a calculated risk-taker and be able to quickly and efficiently adapt to new ideas. This effective adaption assists entrepreneurs in becoming the “change agent” and has an uncanny ability to assist them in leveraging their available resources. These key characteristics are essential in becoming a successful corporate entrepreneur. It is common for entrepreneurial organizations to follow four basic “schools of thought”. These include, corporate venturing, intrapreneurship, bring the market inside, and entrepreneurial transformation. Corporate venturing occurs when a corporation is
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