Strategy consists of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance (Thompson, et al, 2010). A company’s business strategy will succeed when it is predicated on action, business approaches, and competitive moves that are aimed at appealing to buyers in a way that set its company apart form its rivals and carving its own market position. JetBlue is such a company; it has implemented, evaluated and improved its business strategy. Founder David Needleman, was well versed in customer service and had worked in the travel and airline industry before starting JetBlue (1998).Which became a low-cost and low-fare airlines. Needleman’s impact on JetBlue is understandable having a vision he implemented his dream and started the award winning airlines, which spreaded to international ports.
Two years later, he became president of Boeing’s Commercial Airplanes and served as Chief Executive Officer until hand picked by former Ford Motor Company CEO, William Clay Ford, Jr. as the next chief of the struggling auto giant (http://media.ford.com, 2010). -Discuss the role of leadership and how it can impact organizational performance. Leadership is defined as “establishing a clear vision, communicating the vision with others and resolving the conflicts between various individuals who are responsible for completing the company’s vision.” (Vitez). Leadership impacts organizational performance depending on the level to which the
Boeing has customers in more than 90 countries world-wide and is one of the largest U.S. exporters in terms of sales. The company values innovation and is continually expanding their product line and services to meet emerging customer needs (About Us). Boeing generates $66 billion in revenues from their global aerospace and defense markets and conducts business through three operating segments. Boeing Commercial Aircraft (BCA; 50% of revenues and 49% of operating profits in 2007) and EADS's 80%-owned Airbus division are the world's only makers of 130-plus seat passenger jets. Integrated Defense Systems (IDS; 48%, 48%) is the world's second largest military contractor behind Lockheed Martin Corp. Boeing Capital Corp. (2%, 3%) primarily finances commercial aircraft for airlines (Business).
STRAYER UNIVERSITY Federal Contracting Activities and Contract Types Carlita Sims Dr. Nelson Bus 315 Cost and Price Analysis June 16, 2013 After reviewing the 2012 Top 100 contractors from the Washington Technology I chose Lockheed Martin Corporation. They are the number one on the Washington Technology List with current standing revenue of $17,438,128,000. As of 2012, they employed 123,000at their headquarters in Bethesda, Md. They’re lines of business is information systems, aeronautics, spaces systems. (Lokey, 2012).
The Corporation and its Nature of operations: With revenues from sales amounting to 42 billion dollars, Lockheed Martin Corp. is by far the largest defense contractor in the world. Among many claims to fame is the fact that Lockheed Martin (LMT) is the largest military aircrafts manufacturer as well as being the prime contractor of the biggest defense contract ever, the $200 billion joint strike fighter program (JSF) which was signed in 2001. Lockheed Martin operates in a lot of countries and employs 145000 employees around the world, however its main offices are located in the US and UK. Lockheed Martin has acquired a lot of small competitors working in the same industry such as Loral Corporation. It further diversified its product line by acquiring the assembly lines from other competitors such as buying the F-16 Fighting Falcon manufacturing division from General Dynamics in 1993 which proved to be the most successful product in the history of arms sales.
Marketing communications have an extremely important role in businesses and a large amount of a business’s budget goes into this as this consists of advertising, sponsorship activities, direct mailing and personal selling. Organisational communications consist of employee communication, public relations and corporate advertising. Some examples of external corporate communications are emails, leaflets, posters and advertisements used to promote a product or service. Recognition from the news is also a form of external communications although this can be both positive and negative. External communications are there to promote sales and publicity, announce events, announce new products or services and create both positive and negative brand recognition.
Its intrinsic value is $13.39 in 2011, which is substantially less than its current price. But, our fundamental analysis shows that Boeing Company has not only greater earnings growth but also little more ability to grow than its competitor Lockheed Marin Corporation. The Boeing Company also has strong prospect for earnings growth in coming years. Based on the technical and fundamental analysis, we recommend hold. Background Boeing is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined.
This industry requires strong lead times as negotiations are complex, designing of new products is complicated, and technology changes are frequent. Boeing is the world’s largest aerospace company and leading manufacturer of commercial jetliners, as well as defense, space, and security systems. Boeing is a top U.S. exporter and does business in 150 countries. Boeing provides products and services including; commercial and military aircraft, satellites, weapons, electronic and defense systems, and more (Boeing, 2011). Lockheed Martin Corporation does most of its business with the U.S. Department of Defense and U.S. Federal government agencies.
(STRATEGIC AUDIT OF THE BOEING CO.) The Boeing Co is an aerospace firm engaged in the design, development, manufacture, sale, service and support of commercial jetliners, military aircraft, satellites, missile defense, human space flight and launch systems and services. Boeing is an $83+ billion company with approximatly 174,400 full time employees (as of 12/31/2012) and 176,801 shareholders (as of 02/01/2013). The firms activities and services include flight and maintenance training, field service support, engineering services, and technical data and documents. While its main operations are in the U.S., Co. conducts operations in many countries and has a network of international partners, key suppliers and subcontractors. I.
Boeing's Strong Flight Will Be Continued. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis of Boeing Strengths Strong standing in aerospace industry Core competence in Research and Development (R&D) According to the Boeing company 2011 annual report(2012), “Boeing is the world’s largest aerospace company and leading manufacturer of commercial airplanes and defense, space and security systems” (Boeing, 2012, p. ii) and the company’s annual revenues in 2011 were 68,735 million U.S. dollars. In addition, Boeing’s strong R&D activities “develop solutions which are designed to meet customers’ needs in the US and international growth areas” (Datamonitor, 2011, p. 6) in commercial and military segments. New production lines of the Boeing 787 Dreamliner and F-22 Stealth fighter are evidence for Boeing’s advanced R&D abilities. Weaknesses Slow process of developing new products Too many regulations to meet One of Boeing’s major weaknesses is that the slow process of devolving new products, especially commercial airliners.