D1 - Business Btec

1017 Words5 Pages
Evaluate the influence different stakeholders exert in Sainsbury’s D1 I am going to evaluate the influence that stakeholders exert on Sainsbury’s. I will be evaluating the following stakeholders: customers, suppliers, owners, trade unions, employer associations, local community, national communities and the government. Customers The first stakeholder I am going to evaluate is customers who are also known as external stakeholders, customers influence Sainsbury’s as their main base of the business, they contribute to profit levels through buying products. Customers are influential to Sainsbury’s as they are able to influence the business in many ways such as their aims and objectives and how they run the business, customers are the base of any business therefore they are one of the most important stakeholders that a business can have. One action that the customers can take to influence Sainsbury’s is their customer service as it has a big impact as if the staff of Sainsbury’s were to be rude and obnoxious to the customer then this will result in a bad feedback with leads to a bad reputation for Sainsbury’s as one of Sainsbury’s aims is to be there for the customer and have their colleagues making the difference which is to give a good customer service. Customers can impact Sainsbury’s as businesses such as Sainsbury’s rely on customer loyalty (regular customers), Sainsbury’s ensures that they get regular customers buy giving them promotions such as their campaign with Asda called Price Match which lets customers come back the next time they shop to get a certain amount of money off their purchase. Customers can demand cheaper products so local and national Sainsbury’s stores will try to have the cheapest products for customers to buy, if the customers aren’t satisfied with the quality of the products that Sainsbury’s have then they are able to protest which
Open Document