P3 explain the role of advertising agencies in the development of a successful promotional campaign | Roles of advertising agencies: services offered such as media planning eg advertisement design, copywriting, graphic design, typography, production; cost options eg in-house versus outsourcingTypes of media: local; regional; national; international; terrestrial; satellite; digital; internet; specialist media | * * Advertising agencies are used to help with a business/organization objectives and aims within promotion. They have a lot of skills, resources and experience which can save a lot of time, effort and money. You can also get some that specialize in a certain field with a variety of services to match all budgets. And another great thing is that they can help create a internal team especially for one campaign. Some negatives include that it will cost more than house marketing.
A distribution channel can be described as “any series of firms or individuals who participate in the flow of products from producer to final user or consumer” (Perreault, Cannon, & McCarthy, pg. 284, 2011). A distribution channel can include airway, train, boat, truck, and any other methods of transportation. There are both direct and indirect channels that can be used by companies. Often times a company likes to use a direct method in order to promote mostly within the company, also gaining more profit.
WHAT IS PROMOTION? Promotion is one of the major elements of the marketing mix of the business. Promotion is a form of persuasive communication, or getting others to do what you want them to do. Its function is that of informing consumers about a product or service and influencing them to buy that product or service. There are many different promotional tools that are used by businesses to enhance the image of the product, such as mailings, speeches,
Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now. Globalisation has allowed Apple to globally source materials and achieve cost advantages. By Apple knowing the influence of globalisation they have been able to respond good. Quality expectations are another influence that impacts on a business. Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers.
Notifying potential customers through advertising and promotional sales provides current sales of products and increases the future success rate for the company. Marketing not only attracts potential customers into the business, but it also is the building blocks for creating a good reputation. Starbucks successfully has created good relationships and a strong reputation with their customers because of their marketing strategies. Their marketing strategies have also allowed them to remain at the top of their competition in the coffee industry and gave them the opportunity to continue to create new products for their
The purpose of promotion is to guide the viewer into purchasing a specific product or service within the market. The aim of promotion is so that consumers around the world are aware that there is a product being sold. The idea of a Coca Cola is to sell the most products they can in order to generate a vast amount of profit. Another purpose why coca cola uses promotion is to inflate their sales and to build awareness to the public which is therefore effective to reach a wide audience. In order to promote their product and create a relationship with their consumers coca cola launched a campaign by applying consumers names to their coca cola bottles , this was very effective the reason this being is because , it allowed the consumers to feel welcomed and also created a huge relationship between both the brand and the consumer.
In today’s fast paced globalized businesses, maintaining a strong culture is getting increasingly challenging, and therefore stresses the need for a heightened awareness to maintain it. Cultures are generally described as how the employees perceive it. Organizational Cultures are usually started by the founders and early leaders, and generally reflect on their beliefs and values. Organizations describe and maintain their cultures using a variety of strategies such as hiring, socialization, stories, rituals, material symbols, and slogans etc. An organization where culture is widely shared across employees and groups is said to have a strong culture.
They provide the researcher with significant background information about the company in particular. • Mass Media Outputs – These are information derived from mass media operations. They include Newspaper, magazines, television programmes etc. They can be of importance to researchers • Visual Documents – These are mainly pictures and sometimes can be videos which are usually obtained through websites, advertising and newspaper. Organisations use visual documents as they tend to help build an image or identity.
A. Introduction In this essay I intend to examine the differences between visual and corporate identity and to find out to what extent the visual identity of organisations can change the way the public perceives their corporate identity. To do this I will be researching a number of different sources containing information on corporate identity, visual identity and examples where these have be used for the benefit or detriment of organisations. In a world of ever-growing mass consumerism, big organisations visual and corporate identities are becoming a more and more important tool for attracting consumers to their products and services. The two aspects of the company’s identity both visual and corporate are very much linked together but are not to be confused with one another.
Why? – By Trang Duong Marketing analysis is well known as one of the most important parts of every business organizations. It describes and points out significant factors that effect to your organization inside and out. Hence, whether corporates or small firms both need it to built a good plan for its business strategies. There are a number of different tools used within marketing analysis process, one of which is SWOT analysis.