“Sweet, Sour, and Resentful” In this story, Dumas tells Gourmet magazine how her mother prepares a Persian feast weekly for a great number of people. She tells how her mother is bitter about cooking every week for so many people and in a small place. The family had moved to the states before their friends and family, so they were called on to help adapt when they moved to the area. That’s when the weekly meals started. Dumas stated, “Displaying the hospitality that Iranians so cherish, my father extended a dinner invitation to everyone who called”(321).
INTRODUCTION Mrs. Fields’ Case presents the unique story of the Mrs. Fields’ Cookies Company. The case follows the story of Debbie Fields who created this company and opened up her first store in 1977. With the help of her husband Randy Fields and Debbie’s unique entrepreneurship and personality the company managed to grow from one small store to a large organization that managed international presence throughout the world within a short amount of time. While the company was growing Debbie Fields was faced with a unique problem, how do I keep control of the company and assure the same product quality is achieved in every store without limiting the growth of the company? Sooner than later Debbie Fields accepted the fact that she could not be present in each of her stores and with the help of Randy developed an Information Technology System which let her presence be felt throughout the stores without requiring her physical presence.
If a monopolistically competitive firm wanted to maximize its profit’s, they have to have it where marginal revenue is equal to marginal cost. The problems firms are dealing with now are that so many people want to get their hands in the batter and join this market and it is affecting existing firms. Let’s say Charlie’s cupcake shop has been running business for the last couple of
Phase 3 Individual Project Sara Lee Gourmet Cakes MKT210-1204B-05 Instructor: Richard Yngve Kelley Auxier December 10, 2012 Gourmet Cakes by Sara Lee: The customer segments I would use for targeting and marketing the Sara Lee Gourmet Cakes would be the families who have children, and usually love to just go out and buy the birthday cakes for the children, and also instead of making cakes for holidays they can get them premade. • Family Thrifts: who are families that are young and have many kids, these families work at entry level jobs and their lifestyles like to shop at Wal-Mart, and they often live in neighborhoods that have other families with children from toddlers up to teens. Their ages are 25-44 with an income of around 30,000. • Kid Country: scattered throughout the nation’s heartland, Kids Country is a segment that is dominated by large families that live in small towns, many shop online and buy lots of toys, watch nick at night. Their ages range from 25-44 and their income is around 44,000.
Perhaps that is why Krispy Kreme has so many loyal fans. Quality in every single doughnut is vital to Krispy Kreme’s success. “We focus on what we do and try to make sure that we execute and make the best coffee and doughnuts we can for the customer,” says senior vice president of marketing Stan Parker. The company’s production process ensures that quality. Although ingredients are purchased in bulk from the company, Krispy Kreme doughnuts are made fresh on site every day.
We might think that it’s impossible to change the entire world—and it is—so we passively sit and continue to complain. While complaining may seem easier, it comes with a sinister cost. It casts a shadow of helplessness and victimhood and it compounds the issue. Nothing ever changes because of criticism alone. If everyone complained and no one picked up the trash, the situation would stay the same (at best).
The business store is called FunCake. It is a baking shop that customers come and make their own cakes for their Valentines. This business is available everyday for birthdays, anniversaries, or other special events. This business or service will have successful sales because of its uniqueness and difference than other regular bakery shops. There are many bakeries or cupcake shops, even in grocery stores, where customers can buy cakes or treats that are already made.
Because there is 100% customer turn over year after year focus should be placed on the quantity and quality of the merchandise. Cost leadership is critical and can be accomplished through the use of discounts with focus on bundled items and multiple quantities of similar items. An online culture promoting the creation of your very own wedding dress will appeal to many brides who want a closer connection to their gown as opposed to picking one out at the typical bridal shop. Quality must not be sacrificed. The profits can be made by selling e of benefits in order to increase the value of each customer The key to the future of bridal shopping is to create a seamless customer services experience, this should be at the core of all aspects of the company.
I would also need other people to help me out with the business. I would need bakers to bake the pastries, people to design the bakery, a person to take care of public relations, and someone to help promote the bakery. As you can see, there are a lot of responsibilities that come with starting up your own business. You can really make a living out of starting a bakery. First of all, the greatest advantage of the baking industry is that it supplies products that people use consistently and reliably.
Employee strategy: Aldi usually employs four or five employee for one store compared 15 employees at a standard supermarket. Although Aldi pays more to its employees but it have eventually reduced the employee cost. Simple promotion method: compared to Wal-Mart or Carrefour, Aldi never does advertising or public relations. Aldi holds the view of saving the cost for benefiting the customers because all the expenses related to the PR or marketing are all paid by customers. Aldi’s business strategy is also based on the customers-orientation concept.