Consenual Relationships Essay

2510 Words11 Pages
Question 1 1. Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favorite department store. Urban Grunge nail polish is "hot, hot, hot" according to recent ads. Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colors of the nail polish line. With such names as Street Slime, Garbage Goo, and Trash Can, caution might be the right move. Which of the following attitude functions most closely matches with Kanisha's purchase decision? Answer | | utilitarian function | | | value-expressive function | | | ego-defensive function | | | knowledge function | 2 points Question 2 1. The ________ route to persuasion is taken when the person is not really motivated to think about the arguments made in a communication message. Answer | | central | | | peripheral | | | dual | | | systematic | 2 points Question 3 1. The element of a communications model in which the message originates is the ________. Answer | | medium | | | source | | | receiver | | | consumer | 2 points Question 4 1. Which of the following theoretical models measures attitude toward the act of buying (Aact), rather than the attitude toward only the product itself? Answer | | the theory of cognitive dissonance | | | the theory of reasoned action | | | the balance theory | | | the theory of trying | 2 points Question 5 1. Despite improvements to the Fishbein model, all of the following are considered to be obstacles to predicting behavior using this model EXCEPT which one? Answer | | The model has relatively weak theorems about attitudes. | | | The model deals with actual behavior, not with the outcomes of behavior. | | | Some outcomes are beyond the

More about Consenual Relationships Essay

Open Document