Communications. Pop Culture Essay

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POP CULTURE: The MTV Network By: Taniel Sakaloglu (Student No. 3107286) Athabasca University - Communications Studies 358 ASSIGNMENT 1 – Analyzing Works of Popular Culture – The MTV Network Instructor: Mrs. Kim Bernard POP CULTURE: The MTV Network Popular culture, or “pop” culture, as it is often referred, is defined, in short, as the “popular vote” on tastes, trends and ideas in a present society. More appropriately, the source found in Wikipedia (, as a popular culture medium from which to pool information, defines Popular culture as follows: “Popular culture is the entirety of ideas, perspectives, attitudes, memes, [1] images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society.” Although this type of informal consensus has existed over several centuries, its influences are more evident in our present century due to the existence of mass media. Those most affected by these trends and ideas, as delivered through mass media, are youth and young adults. The balance of this society can be considered non-mainstream and more traditional and practical in their thinking. Product and concept companies utilize the media in promoting their ideas and trends, and they use famous celebrities, musicians and sports stars to deliver these messages. Pop culture defines a perception on what we should look like, how we should live, thus how we should behave in today’s society. A prime example of falling victim to this influence comes from television production companies and what they air. Because our youth are the most influenced by pop culture, MTV, which is an

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