Com3706 Assignment Essay

2010 Words9 Pages
TABLE OF CONTENTS | 1 | MAIN ISSUE | 4 | 2 | RESEARCH CRITERIA | 4 | 2.1 | Relevancy | 4 | 2.2 | Researchability | 4 | 2.3 | Feasibility | 4 | 2.4 | Ethical acceptability | 4 | 3 | THE EXTENT OF THE ISSUE | 5 | 4 | POPULATION | 5 | 4.1 | Target and accessible populations | 5 | 4.2 | Population characteristics | 5 | 4.3 | Units of analysis | 6 | 5 | ASSUMPTIONS AND SUB-ISSUES | 6 | 5.1 | Assumptions | 6 | 5.2 | Sub-issues | 6 | 6 | GOALS AND OBJECTIVES | 6 | 6.1 | Goal | 6 | 6.2 | Objectives | 7 | 7 | RESEARCH QUESTIONS | 7 | 8 | THEORETICAL APPROACH | 7 | 9 | RESEARCH DESIGN | 9 | SOURCES CONSULTED | 11 | SELF-ASSESSMENT AND SELF-REFLECTION | 12 | 1. MAIN ISSUE A cross-sectional, quantitative and qualitative content analysis, describing and exploring eight creative concepts used in advertisements in two South African magazines in February 2014. 2. RESEARCH CRITERIA The research, within the field of communication science, meets the following criteria: 3.1. Relevancy The creative concepts which are studied are used in the advertisements found in magazines, and are therefore, mass media messages. The main issue, which is being researched is, therefore, relevant to Communication Science. 3.2. Researchability The issue is researchable, because data relating to the main issue (eight creative concepts) can be collected from the advertisements published in the selected magazines and described and explored by means of a cross-sectional content analysis. 3.3. Feasibility The research is feasible because a great number of South African magazines containing advertisements, which make use of the eight creative concepts, are available to the researcher. The researcher is, furthermore, able to meet the time requirements to conduct the research. The researcher is, therefore, able to conduct the research, without being
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