Com306-D Content Analysis of Creative Concepts

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SUBJECT: COMMUNICATION RESEARCH SUBJECT CODE: COM306-D PORTFOLIO ASSIGNMENT: 03 EXAMINATION PORTFOLIO DUE DATE: 03 October 2012 SELECTED TASK: TASK 5.10 CONTENT ANALYSIS OF CREATIVE CONCEPTS DECLARATION: I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301/2012 regarding technical and presentation requirements, referencing techniques and plagiarism. Signature: ____N Nursey_____________________________ Name: Nicolize Nursey Student number: 30602408 Date: 02 October 2012 Witness’s signature: ___G Taylor_________________________ Table of Contents SIGNED DECLARATION MAIN RESEARCH ISSUE 3 1. RESEARCH CRITERIA 3 2. EXTENT OF THE RESEARCH ISSUE 4 POPULATION CHARACTERISTICS 5 4.1 Population parameters 5 4.2 Units of analysis 5 4.3 Operational definitions 5 SUB ISSUES AND ASSUMPTIONS 6 3. GOALS AND OBJECTIVES 7 RESEARCH QUESTIONS 7 4. THEORETICAL APPROACH 8 5. RESEARCH DESIGN 11 6. DATA COLLECTION METHODS & TECHNIQUES 7. DATA ANALYSIS 8. FINDINGS 9. CONCLUSION 12 SOURCES CONSULTED 12 SELF-ASSESSMENT AND SELF-REFLECTION 12 ADDENDUM A ADVERTISEMENTS 1 MAIN RESEARCH ISSUE A qualitative and quantitative evaluation to explore and describe the characteristics of nine creative concepts from eight different advertisements selected from two commercial magazines; namely the Garden & Home and the Getaway by means of a

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