HISTORY OF COCA COLA A transnational corporation (TNC) is a large business organisation that has a home base in one country, and operates partially owned or wholly owned businesses in other countries. Some TNC companies include Coca- Cola, Toyota, McDonalds, Nike and Vodafone. Coca- Cola is the number one manufacturer of soft drinks in the world. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It was invented in the late 19th century by John Pemberton, but was bought out by businessman Asa Griggs Candler, and at the beginning it was originally intended as a patent medicine.
He became one of the nation’s most effective corporate advocates for environmental sustainability. Background Ray C. Anderson was chairman and chief executive of the world’s largest carpet-tile manufacturer, producer of modular commercial floorcoverings, with sales in 110 countries and manufacturing facilities on four continents. He felt that something must be changed in the way he conducted his business when he read a book that described people like him as thieves and plunderers of the planet. He saw the author’s point. He even wept.
“Cork” Walgreen III. In the 1970s, Walgreens’ rival Eckerd Corporation looked as though it was going to be the big winner in the drug store industry, only to be overtaken by Walgreens (Hattwick, 2005). The difference in the two companies’ success is the difference in their leaders: Jack Eckerd was a dynamo of energy who “had an uncanny genius for figuring out 'what' to do but little ability to assemble the right 'who' on the executive team” (Hattwick, 2005). He took two small stores and built an empire of over 1,000 store locations in the southeast United States (Hattwick, 2005). But then Eckerd left to pursue his passion, politics, and without him at the helm, the company began to fail and was eventually bought by J.C. Penney (Hattwick,
John D. Rockefeller And The Standard Oil Company John Rockefeller was born to a very pious mother and a father of questionable morals and ethics. His legendary career began in America's gilded age, a period of unprecedented change. His unprecedented power and wealth prompted new laws that sought to end an era of dominance by so-called “robber barons”. Although he completely dominated his industry, oil and petroleum refining and products, by all but destroying his competition, he is also one of the greatest philanthropists the world has ever known. John Rockefeller’s 98-year life span began in New York in 1839.
And because Michael trusted Sue, Michael did not fully review the financials before approving them. Secondly, the related accounting system technology is old and cannot provide the sufficient controls. For example, Koss Corp.’s computerized accounting system was almost 30 years old. Moreover, the internal control of the company was also weak. There are not enough regulations and monitoring system for the daily accounting activities.
Their innovation was also seen in their products. In 1955 they took the dramatic risk of releasing Crest toothpaste, a product that used Stannous Fluoride (a product used for decades as an insecticide) to prevent tooth decay, the second most common disease at that time. In 1961 P&G introduced the first successful disposable diaper, Pampers, a product that is still one of the top sellers today (Pg.com, 2008). When P&G decided to increase their profit growth by expanding into foreign markets, the simplest approach was to create self sufficient divisions that produced, marketed, and sold their products to each of the local economies. This way, tariffs, transportation costs, legal issues and cultural differences could be bypassed and P&G’s value would be increased.
| Total stockholders’ (shareholders’) equity | 17325 | 21,744 | Not many corporations can boast of a 100 Year rivalry. The beverages industry witnessed such intense competition between Coca-Cola and Pepsi-Co That one can say that the competition between the corporations was, and still is so intense it could be likened to sibling rivalry, albeit a very serious one since finances are involved. The product offerings of both companies are so similar, that if one were to remove the brand names from their respective products, an individual would not be able to distinguish one from the other. The companies not only compete in soft drinks, but also have branched out to other beverages including coffee, juice drinks and even water. If Pepsi were to offer a new product it wouldn't be surprising to see Coca-Cola follow suit.
While PepsiCo have diversified into healthier products and snack food business, Coca Cola have fell in marketing investments (advertising and marketing research) to maintain short term profit. As PepsiCo initiated the acquisition of Tropicana for $3.3Billion in 1998 (New York Times,1998)3, it have set itself up as the largest producer of branded juices for the health conscious in the USA. Subsequent acquisitions of Quaker Oats, Gatorade, Lay’s and Aquafina have also contributed positioned PepsiCo as the world’s 4th largest Food & Beverage (F&B) company with sales of US$22,000Million. The reluctance to diversify was evident when Coca-Cola decided against acquiring South Beach Beverage Company after negotiating for two years while Pepsi made an offer and in weeks acquired the SoBe brand New Age juice company, which gave Pepsi access to a market completely bypassed by soda
History of Coca-Cola Coca-Cola, the most recognized logo in the world. The Coca-Cola Company is the largest beverage company in the world. Starting just as a thought has become an icon and a demand of consumers across the globe. Jacob’s Pharmacy, Atlanta, Georgia, was the birthplace of Coca-Cola. In 1886, Dr John Pemberton took a three-legged brass kettle in his backyard to create the formula for Coca-Cola.
Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages. The Coca-Cola Company began in 1886 when Atlanta pharmacist, John Pembleton created a caramel liquid formula that he later paired with carbonated water. He began to sell it at a local pharmacy and as they say “the rest is history”. Pemberton died in 1888 and the rights to Coca-Cola were purchased by Atlanta businessman Asa Griggs Chandler for $2,300. Chandler was the company’s first CEO and lead Coca-Cola into the next century primed to conquer the beverage industry.