Case Study Fedex

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Patricia Reyes Accounting 3301 Section P80 April 13, 2015 Project Assignment 1- What is FedEx’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operations excellence, or product leadership customer value proposition? What evidence supports your conclusion? The strategy used by FedEx for the success in the market place is operations excellence. The evidence that supports my answer can be found on page 4 under the Strategy section of the 10-K submission which states: “we provide strategic direction to, and coordination of, the FedEx portfolio of companies. We intend to continue to leverage and extend one of our greatest assets, the FedEx brand, and to provide our customers with convenient, seamless access to our entire portfolio of integrated business solutions. We are pursuing a number of initiatives to continue to enhance the FedEx customer experience, including improving the capabilities of our sales professionals.” 2- What are FedEx’s four main business segments? Provide two examples of traceable fixed costs for each of FedEx’s four business segments. Provide two examples of common costs that are not traceable to the four business segments. FedEx’s four main segments are: * FedEx Express Segment * FedEx Ground Segment * FedEx Freight Segment * FedEx Kinko’s Segment All segments have to pay rentals and depreciation and amortization. Also, they have to pay salaries and benefits which are common costs. 3- Identify an example of cost center, profit center and investment center for FedEx. A cost center is a responsibility center in which managers are responsible for controlling costs. FedEx’s cost centers would be their Sorting Facilities for FedEx Express, located in Memphis, Tennessee. The profit center is a responsibility center in which managers are responsible for both revenues

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