Eastman made numerous advancements in improving access and ease of photography. Accomplishments include being one of the first to mass produce dry plates commercially, he invented transparent camera film in rolls instead of plates, and he also introduced the first “Kodak” camera which was considered the birth of snap shot photography. Even after Eastman’s death in 1932 the company is still going strong. There were great improvements not only in camera film and developing but movie film as well over the next several decades and Kodak was on the rise and very successful. By the 1976 Kodak had 90% of all film sales, and 85% of camera sales.
Motion pictures and television have brought entertainment and joy to millions if not billions of people around the world, but along with the good comes the bad. Society has evolved a great amount over the past century, but one aspect that has seen rapid change over the past few years are moral values. Taboos from the past are now becoming norms of the present, but this is how history has worked since the beginning of civilization. However, there are those who are having trouble making that transition. As a result, the government set up the FCC, or Federal Communications Commission, to not only act as a watchdog of the content of television shows, but to regulate other facets of the telecommunications industry as well.
Through film, there was less pressure for actors. Film directors began inventing new directing styles and abilities, taking film to their own, personal level. As for technology, the constant competition to have the greatest visual attractiveness led to the development of far greater equipment. Hundreds of sizes of film were created in the late 1800’s to early 1900’s, leading to the ever so convenient Digital Video we can shoot in today. Film has clearly developed greatly since it was created.
SWOT Analysis Kodak’s strength and Competitive Capabilities Forças da Kodak e Capacidades Competitivas Kodak’s strengths can take several forms as follows: Valuable intangible assets: Kodak’s strengths were its brand equity and distribution presence. After almost a century of global leadership in the photographic industry, Kodak possessed brand recognition and worldwide distribution. Kodak could bring new products to consumers’ attention and to support these products with one of the world’s best known and most widely respected brand names as a huge advantage in the market where technological change created uncertainty for consumers. Kodak’s brand reputation was supported by its massive worldwide distribution presence - primarily through retail photography stores, film processors, and professional photographers. Competitive Capabilities: Prior to 1990s Kodak had invested huge in R&D. Moreover, its century of innovation and development of photographic images gave Kodak tremendous depth of understanding of recording and processing images.
Running head: KODAK AND FUJIFILM 1 Kodak and Fujifilm Gary Harris Professor Gordon B. Russell BUS 302 February 2, 2013 KODAK AND FUJIFILM 2 In the market of photographic film and developing, Eastman Kodak and Fujifilm have fared very well in their businesses. Kodak has enjoyed financial success throughout the U.S., while Fujifilm has enjoyed financial success throughout the U.S., Japan, and other countries. In this day in age technology is rapidly changing and it is up to businesses to adapt to such changes or risk going under. Kodak and Fujifilm have been competing vigorously for the bigger share of the photographic film market. In this paper I will describe the history and core business of these two companies, compare and contrast their approaches to management in the aspect of innovation, evaluate both companies’ approach to ethics and social responsibility, discuss their adaption to changing market conditions, and recommend ways a company can build in flexibility to back up its decision making progress in adapting to changing market conditions.
Saul Bass was one of the best graphic designers ever, who created his masterpieces in the mid 20th century, leaving his art and influence for the next generations. He is best known for his designs of film posters and movie title sequences. He had worked with some famous and grand filmmakers like Alfred Hitchcock, Otto Preminger, Martin Scorsese, Stanley Kubrick and others. It was Bass’s very own talent to always change and grow as an artist with respect to time and social aspects, adjusting his unique artistic ideas to his various works, that placed him on a position to be perhaps the most influential graphic designer of his time and later. Bass had realized at a very early time the artistic potential of the credits and title sequences in motion picture, when the title sequences were so monotonous and non-creative.
Some people lean toward Canon because it is such a prominent name in the industry although Nikon has done a great deal of work to ensure their name is at the top with Canon. They are both popular and reputable brands and in comparing the brands on paper, there is no right or wrong choice. Each company has designed cameras to fit your needs; it boils down to price, personal choice and brand loyalty. Owning either will not make you a better photographer, but one brand may address your requirements more than the other. We will be looking at the entry-level
Strengths in Pfizer’s favor are big ticket deals with M&A to sustain the leadership position, acquiring King Pharmaceuticals, and developing stronger commercials. Developing these strengths help give Pfizer the leading edge on the market for biopharmaceuticals, pain management, and developing commercials give the driving force for sales growth for new or already launched products. Some weaknesses Pfizer will have to improve on are a heavy reliance on Lipitor and explosive growth to generic erosion (Market Line, 2013, p. 26). Pfizer dominated the globe with sales of the medication Lipitor, however; by the mid-2006 a generic impact has slowed sales. “With patent expiry Lipitor is exposed to generic competition, which could have a significant impact on the overall performance of the
In order for the company to open up digital market, it should have an innovative employer. For this issue, Kodak`s approach was to examine the competencies of its 800 group leaders, measuring them on their management abilities and leadership. This approach helped Kodak solve many problems, for example, many workers were put in managerial roles, but they did not have abilities to motivate and guide others. Though measurement, those leaders who do not have abilities would be demoted, and company promote those reliable group leaders. Another approach brought about at Kodak was the introduction of the Leadership Assessment and Development Centre.
How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai tells the remarkable story of Cannon’s success in competition with Nikon and Pentax. This marvelous book analyzes how Cannon and Mitarai defeated every obstacles of the past, present and future by facilitating new technologies, new product lines and new management strategies on its steps to lead the market. The main reason behind choosing this leader is his decision making not only in personal life but in company’s life. Although a highly influential career path in medicine by his siblings, he followed his own goals to create the path for the company to rise. Mitarai’s unrivalled management style is recognized by the phrase “the MItarai way”.