The influence of the campaign sparked controversy over outlandish End- zone celebrations, creating major buzz around the Sharpie brand. The overwhelming exposure allowed for subsequent advertising and innovative creative promotions to help drive product sales and expansion of the brand. By 2002, 200 million Sharpies had been sold worldwide and Sharpie became the leading permanent marker and highlighter brand in the United States. Although Sharpie had become the #1 permanent marker worldwide, they had become relatively flat in category sales for the past several years. In efforts to compete with its competitors, Sharpie sought out to expand its brand with new products.
| Student’s Signature (type your full name): | | Midterm Cases: Eastman Kodak & Harley-Davidson Midterm Cases: Eastman Kodak & Harley-Davidson Technological advancements impact on industries has reshaped the business strategies of industry leaders such as Harley-Davidson and Kodak. The motorcycles and digital imaging industries are impacted by technology, competition, economic times, and changing consumer demographics. A solid foundation and adaptable strategy is the foundation for success in technological advanced industries. Synopsis of the Cases Kodak & Harley-Davidson are industry leaders and have survived the turmoil many of its competitors failed (site 1, site 2). The companies are customer centric and focus on the users experience (site 1, site 2).
2. What might go wrong in the future? The Internal Venture concept requires a lot of capital funding from Telecam so, if this concept has been promoted but most venture funded turn to be failure, the financial standing could be in trouble. Secondly, when several internal ventures have been set up there is a chance that the company could turn to fragment organization. Thirdly, the stock option which intend to provide tremendous potential return to the founder of each Internal Venture, however, if the stock price of Telecam tumble down, the stock option will no longer an effective incentive to the founder member.
As human beings we always want more and more. There is no limit to how much we want and business executives have realized this. They want that greed that they helped develop within us to come out and buy all of their products, sustaining that it’s good for our economy, but it is good for our health? There is no benefit in consuming more products to stabilize our economy and allow business owners to gain more wealth, if the consumer is also gaining vast health risks with the purchase of these products. Over the last couple of years, the United States has, not only, become the most obese country in the world, but also has a large increase in health problems such as heart attacks, diabetes, high blood pressure, and strokes.
The photography process is always internal and in line with the photographer’s imagination, which an external party may not fully understand. • Extra photography charges or costs: An external professional photographer is likely to charge extra costs in what would obviously be attained at minimal costs if conducted internally by the company representatives. • The risk of privacy and confidentiality issues: An external photographer may not put into considerations the necessary security and privacy needed in using the company images and information. This may result in some images landing to the competitors’ business and may work against the company owners. • Outsourcing a professional photographer may eventually lead to job losses within the company.
The reason for this huge slowness of time is what makes this American Renaissance of artistic creativity special. For the first time in History it was the opinions of the average person who could read and finally afford to buy books and magazines who controlled this explosion of artistic creativity. Before that all art was in the control of Royalty, Nobles and the rich who controlled not only art but also history. With this American Renaissance people of royalty, nobility and the rich finally lost control of art and its creativity that they had grew for years but they have never lost control of history, they still had full control over history. It took History a long time to figure out that something must have happened between the Dark Ages and the Reformation.
As is stated in the article, the company used to have a major competitive advantage in terms of movie selection, where, “…customers could browse through thousands of titles…” (Hitt 106). Now, the entire scope of the market has changed and Blockbuster was much too slow to respond. The recent moves that it has made will surely generate profits, but not enough to sustain the company in the long run, seeing as there is nothing that differentiates Blockbuster’s services from that of its competitors. In order to fully gain lost market share back, the company would have to create some sort of highly innovative way of viewing or renting movies that none of its competitors has already thought of; It would have to be something that is rare, difficult to imitate, not easily substituted, and able to generate above-average returns. Unfortunately, at this point it looks as if none of this will come into fruition because Blockbuster has essentially decided to latch on to other companies, creating a sort of symbiotic relationship where the company feeds off of the success of its competitors.
digital andimaging from amateurs to professionals, also in health imaging. In graphics communication andalso concentrating on leading edge display devices and components. Also in 2007 they haveinterested millions to start producing inkjet printers, ink cartridges as their main focus and highspeed commercial inkjet printers.Q1(b).Which of these three product-mix strategies will Kodak need to follow inthe next five years?Answer: Since product mix expansion was the previous strategy followed by 120dak andresulted them in high profit only till the 90’s, but then after that they have been struggling tostay on their feet and even went bankrupts in late 90’s and had to borrow loans in millions.Because of the decline of products and not being able to keep up with competitors like Apple,Canon, Epson who are out running them in digital imaging. In the next 5 years product mixcontraction is the strategy to be followed because of integration of cameras in cell phones,Smartphone’s and tablets. Their company invested in millions since 05 to ink jet printers and
For the cinema market building something which can seat enough people with the right equipment (e.g. huge high definition screen with state of the art projectors) can be hard to create, due to high set up costs. Furthermore there is more to do, for example gain the rights to shoe new films, which can be very expensive unless you benefit from economies of scale. A natural barrier to entry is the exploitation of economies of scale, where the big firms in the business, in this case Vue, Cineworld and Odeon are using their economies of scale to deter any new entrant away. The top three firms have a relationship and power to obtain the viewing rights to screen 2”first-run” films and to do so at a lower price.
If the idea of the whole thing does not get presented in the correct way, the business itself can fall rather quickly. An entrepreneur may see their business as a great idea, but if the idea is not conveyed people will not come. Another challenge would be simply finding the correct location for the business. Urban Outfitters had a great location when they chose to open their stores near colleges. The store itself was selling items that a college student might find interesting, causing it to be a big hit in the areas it was located.