Case Study Harley And Kodak

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Name: | | Assignment: | Week 4 Midterm | Date Submitted: | 4/12/12 | Course (include the section number: | MBA526 | Statement of Academic Integrity:I certify that: 1. I prepared this document specifically for this class; 2. I am the author of this document; 3. I am fully disclosing and giving proper credit to any outside assistance received in its preparation; 4. I cited sources of information (e.g., data, ideas, charts, etc.) and used this material to support this document. 5. I did not receive any assistance / help / guidance from others. | Student’s Signature (type your full name): | | Midterm Cases: Eastman Kodak & Harley-Davidson Midterm Cases: Eastman Kodak & Harley-Davidson Technological advancements impact on industries has reshaped the business strategies of industry leaders such as Harley-Davidson and Kodak. The motorcycles and digital imaging industries are impacted by technology, competition, economic times, and changing consumer demographics. A solid foundation and adaptable strategy is the foundation for success in technological advanced industries. Synopsis of the Cases Kodak & Harley-Davidson are industry leaders and have survived the turmoil many of its competitors failed (site 1, site 2). The companies are customer centric and focus on the users experience (site 1, site 2). Customer centric focuses combined with a solid foundation in its industry have allowed the companies to lead competitors despite financial concerns not previously experienced (site 1, site 2). Technological advancements and increased competition pose a threat to both industries (site 1, site 2). The industry leaders have recognized the threats and restructured the organizations and formed alliances to continue to focus on the consumer experience while expanding into new territories (site 1, site 2). Relevant Factual
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