Business ethics on Nike

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Ethics are subjective, but some principles of ethics have relatively widespread following. In the area of business ethics, the major accounting firm of Arthur Anderson has produced educational materials regarding ethics that are widely used through out North America (Cooke, 1990). Their premise is that ethical behavior is good business because at its core human interaction requires some trust in a civil reciprocity. No matter how explicit a contract, for exam-ple, at some point the potential exists to find uncovered circumstances. Partners need to trust that the spirit of the contract will prevail when those circumstances arise. Most business ethics philosophies center on one of three principles: the Golden Rule, Enlightened Self-Interest, and Utilitarianism (Cooke, 1990). The Golden Rule, “Do unto others as you would have them do unto you,” is widely disseminated inone form or another among theworld religions, and it has also re-ceived serious philosophical attention. Enlightened Self-Interest main-tains that you should not do thingsto hurt others because they other-wise will be motivated to practiceretribution. Utilitarianism in its coreform asserts that one should do thegreatest good for the greatest number of people. All three, then, emphasize social interactions among participants in business transactions. Several primary participants dominate the social aspects of business transactions. The most important elements in business social exchanges are usually the stockholders, the managers, the employees, and the consumers. Political units (countries) also experience consequences from business. And how does Nike relate to these ethical principles? To answer this quetion, we will look in to ethical issue on the responsibility of the dominate firm, Nike in its supply chain relations. Who is responsible for inappropriate behavior when it occurs in Nike

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