Brand Project Domino and Pizza Hut Essay

9810 WordsDec 10, 201240 Pages
A PROJECT REPORT ON BRANDING OF DOMINO’S PIZZA Submitted in partial fulfillment for the degree of PGDM POST GRADUATE DIPLOMA IN MANAGEMENT (2007-2010) Submitted To: Submitted By: Mr. Jayant Bose Jitin Kochhar(72034) Gaurav Dhingra(72030) Prashant Chawla(72055) Mohit Ahuja (72043) Neha Sharma (720) Diksha Pahuja (72025) ACKNOWLEDGEMENT It is a great pleasure and privilege for us to present report entitled “Branding Of Domino’s“. We would like to express our sincere gratitude to Mr. Jayant Bose who has very kindly guided us for this project report. We extend our gratitude towards our institute FORE School Of Managent for helping us to successfully complete the project work. INTRODUCTION Domino’s incorporated in New Delhi on March 16th 1995 as a private company under the name Dominos India Private Ltd. We were converted to a Public Limited Company on September 14, 1996, following which our company name was changed to Dominos Pizza India Ltd”. Subsequently, on September 24, 2009, the name of our company was further changed to its present name Jubilant FoodWorks Limited. The company Jubilant FoodWorks Limited is the master franchisee of Dominos Pizza Overseas Franhising, Netherland, for India, Nepal, Bangladesh and Sri Lanka. We are promoted by Mr. Shyam Sunder Bhartia, Mr. Hari Shanker Bhartia and Jubilant Enpro Private Ltd. We opened our first Domino's Pizza store in India in January 1996, at New Delhi. Today Domino's Pizza India has grown into a countrywide network of stores, with a team of over 6,000 people. Over the period since 1996, Domino's Pizza India has

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