Blue Ocean Strategy

2924 Words12 Pages
May 8, 2013 Group E, Industry 1 1. What would you recommend to management to create a Blue Ocean? In order to create a Blue Ocean something needs to happen that no other car dealers attempted or at least succeeded in that aspect. My solution to make our firm more blue ocean is to change the way we sell our cars, that would make dealerships more profitable and eliminate the competition by making it irrelevant is to establish new structure. Invest in new technology that would eventually change the way we purchase cars, houses, insurances without the middle man, which would drive the cost low and revenue high. Four actions framework from Blue Ocean Strategy: Eliminate * Wait time * Slow Service * Manipulative tactics * Sales people/tactics * Time/frustration | Reduce * Unnecessary customer service * Timeframe for sales * Reduce dealer discount * Employment salaries * Employment training * Eliminate Appointment | Raise * Make a pleasurable experience * More enjoyable * Advertising and promotion costs * Self-check out stations and appointment booths * Rental Service | Create * Virtual electronic databases * Avoid dealing with sales people * Replace sales people with virtual salesman * Self-check out stations and appointment booths | Eliminate Whenever I go to the dealer my waiting time is at least 1 hour and last time I made a visit I spend 1 hour just waiting around before they took a look at my car. I think this is when the issue begins to form and what customer wants is a quick visit where he doesn’t have to wait around, which drives business down and customer angry. Dealerships have to come up with a way to speed up service. Oil change or any quick service related to that shouldn’t have a wait time longer than 30 minutes and I believe service should be performed as it is performed in races pit lanes or just

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