MBA 667: Leaders on Leadership (Fall 2012) Book Review Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant. By W. Chan Kim and Renee Mauborgne Blue Ocean Strategy is about creating new markets which make competition irreverent. Kim and Mauborgne present the argument that in order for a company to break-out from the competition and sustain success, they must redefine the boundaries of the market and create their own “blue ocean.” In this newly formed blue area without the “bloody” competition in the red ocean, the innovative company can now capture new demand and reap success. The authors have created a very clever metaphor which ensures the readers want to be in the nice, clean, shimmering, blue ocean vice the “bloody” red ocean. There are six principles of the blue ocean strategy: (1) Reconstruct market boundaries, (2) Focus on the big picture, not the numbers, (3) Reach beyond existing demand, (4) Get the strategic sequence right, (5) Overcome key organizational hurdles, and (6) Build execution into strategy.
1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company, competition, costs, and markets. Blue oceans mean that one industry has not existed in the world.
Would it make a difference if a firm relied heavily on traditional business channels versus just e-commerce? BUSN 427 Week 5 DQ 2 From the perspective of a domestic firm, what are the advantages and disadvantages of licensing the rights to the company’s production process and trademark to a firm in a foreign country? What are some of the ways that a firm can reduce the risk of losing its proprietary know-how to foreign companies through licensing agreements? BUSN 427 Week 5 Assignment BUSN 427 Week 5 Assignment (Chapter 11 Case Analysis Proctor and Gamble) 1050+ Words BUSN 427 Week 6 DQ 1 How might a company make strategic use of countertrade schemes as marketing weapons to generate export sales revenues? What are the risks associated with pursuing such a strategy?
Identify two of these ethical issues. • Question 21 IS capabilities support all of the following business objectives except: • Question 22 Basic functions of an IS are: • Question 23 Which of the following is a characteristic of competitive advantage? • Question 24 According to Porter’s competitive forces model, there are five major forces in an industry that affect the degree of competition. Those five forces impact: • Question 25 While of the following statements about mobile market opportunities is false? • Question 26 Multiple networks were needed to transmit documents, voice, and video because: • Question 27 Which of the following is not a characteristic of intranets?
EchoStar/DirecTV Case Write Up Based on the Horizontal Merger Guidelines (the “Guidelines”), as set forth by the U.S. DOJ and the FTC, the merger between EchoStar and DirecTV should not be approved for four reasons: (1) the merger will significantly increase concentration in the MVPD market, (2) the merger will result in adverse competitive effects that will harm consumers, including increased pricing, (3) high barriers to entry prevent market entry, and (4) claims that the merger will result in efficiency gains do not have substantive evidence. When evaluating anticompetitive effects of a merger, market concentration can be used to measure the combined firms’ market power post-merger. The more concentrated a market, the fewer the competitors, and the more likely a firm will exercise market power. EchoStar and DirecTV are the only MVPD competitors in many geographically rural markets, where cable television service is not offered. Therefore, a merger between the two firms would greatly increase concentration in these markets and create a monopoly.
To figure out a firm’s business model you need to figure out how, and where, profit is generated. The key word here is profit, a different concept than sales. Of course we have to have sales to generate a profit. 2. Does Blue Nile’s business model result in a winning strategy?
This case demonstrates that state of art technology may not lead to market success, even with supportive investors, global cooperation and alliances with other firms. Keyword: satellite phone, LEO, Iridium, five forces, critical mass, network effect, wireless, price war, positive feedback, mobile phone. Please address correspondence to Dr. Jason Thatcher, 101 Sirrine Hall, Clemson University, Clemson, SC, 29634. Telephone: 864-656-3751, Fax: 864-656-2015 1 Journal of Information Technology Management Volume XVI, Number 2, 2005 48 A CASE STUDY OF THE SATELLITE PHONE INDUSTRY INTRODUCTION During the Operation Iraqi Freedom in 2003, satellite phone services enabled round-the-clock television coverage of the battlefield. Lacking conventional wireless or cable telecommunication infrastructures, embedded
Discussion Board 1 Liberty University Legal Issues In Business BUSI-561 Professor Kathleen Tailer September 14, 2014 Discussion Board #1 Benji Watson’s ethical dilemma is unfortunately not uncommon in society today. Many of the values that were the cornerstone of doing business during our forefather’s time are now considered optional if staying true to said values threaten the profit margin. Benji has to ask himself a couple of questions before he makes his decision. The first question being, “ Can I work for a company that does not share my core values and beliefs?” The next question is a little more difficult to honestly answer when faced with the prospect of a good salary and benefits package fresh out of college, “ Can I remain
Strategies 9 Porter’s Five Competitive Forces Porter's five forces analysis is a framework for industry analysis and business strategy development to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit. Three of Porter's five forces refer to competition from external sources.
1.0 INTRODUCTION Businesses strive to survive in the market place. Market boundaries exist in mature and competitive market but they could be reconstructed by a firm in order to create uncontested market space. To develop strategies that will allow a new business create an uncontested market place strategic move must be in place. Strategy development is a creative process that requires the business owner having a vision of what he wants the company to achieve in the short and long term. Most Industry falls under the group of Red Oceans.