They would not be able to provide that exclusivity niche businesses can because they sell an array of niches instead of just one. Businesses like Urban Outfitters are niche businesses that sell a broad selection of unique products but only supply each store with a limited quantity to assure customers with being able to have that feeling of owning a one-of-a-kind piece. This increases their products demand and guarantees customers to have a differentiation. Businesses like Wal-Mart and Sears cannot project a counterculture image because producing merchandise in high volumes eliminates the exclusivity and uniqueness of the merchandise, which is what allures customers to the items Urban Outfitters, produces in the first place. Without that alluring feature of being “special” and everyone not having the item, the item may not even be successful.
Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item. A product may be desired [Passive voice ] but if consumers aren’t [Write out contractions] willing to pay a price high enough to provide Kudler a profit it must be taken [Passive voice ] off the shelves. However, Kudler may find through market research that offering consumers the ability to order specialty items may increase
One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base. Customers will not have the same shopping experience with large grocery stores. If there are items that customers would like to have available in Kudler stores they are able to communicate that to management. Management can then relay the data to Kathy Kudler who will search the world for the best available items to satisfy the customer. People will not have the loyalty they get from Kudler at other grocery marts.
In the next chapter we learn how sellers set the prices in which we pay for an item, why things cost what they do and not what they are worth. The key to prices are sellers that can sell their products as close to the cost of making the item. In a regular market, prices are the key. Businesses cannot afford to charge a higher price, customers are normally looking for a lower price and the lower the better, in today’s economy. Many customers ask the question, “What affects prices?” We learn that things happen beyond the sellers’ and buyers’ control to raise and lower prices in today’s market.
The fact that people had to repeatedly asked company Q to carry specific product line represents that the company is not in tune with their community and with the needs of their customers. Company Q should develop methods to research what goods are selling better in certain areas compared to what goods and merchandise is selling slower. If company Q can stay ahead of what the customer wants, the customer will feel as if the store is listening to them, knows them, and appreciates them for shopping with them . This problem can be easily remedied simply by conducting formal and informal surveys, placing suggestion box around the store, and simply asking their consumers what products they would like to purchase inside of their store. The sooner that company Q can anticipate and foresee what products are more in demand the sooner the company will be able to create a better profit margin, establish a good working relationship with the customer, and achieve a favorable public and consumer perception.
This will be important as the shopper narrows down his choices of grocery stores to shop at within the area, and without knowing what a consumer considers important when determining where to shop, it is very difficult to ensure that every component Grocery.Edu has to offer to potential new customers is being promoted. An aspect where Grocery.Edu could make sure they are the best is with the atmospherics in the store. This is the conscious deigning of space and dimensions to evoke certain effects. For instance, Hy-Vee and Wal-Mart have differences in their store layouts, the scents of the stores, and the lighting, which all play key roles in determining how long the shopper is in the store, and how much they spend. Grocery.Edu would benefit from having a well-laid out, and enjoyable atmosphere, especially since it will be completely new
A monopolistic Competition market has many sellers and provides good substitutes but differentiates their products from other companies. The nature of competition in a monopolistic market focuses on marketing, special features and pricing (Colander, 2010). Kudler Fine Foods has only a few competitors in the market that offers the same products and service to its customers. This market structure has negative and positive effects. A positive effect of Kudler Fine Foods in a monopolistic market structure is that they lead in the market and can increase competition between companies and make massive profits by setting higher prices (Colander, 2010).
Supermarkets’ buying power creates a ‘zero-sum’ effect, where not everyone benefits. (Wrong, cited in Allen, 2009, p70) It has a large impact on poorer countries as workers are indirectly forced to work in poor conditions. The selling power of the big supermarkets has a large impact on smaller retailers and businesses which often have to close, leaving high streets and town centres
This social responsible act is overshadowed by the company’s decision to leave the inner city areas because of alleged loss of profits. Many inner-city communities lack quality health-conscience items and rely upon corner-market stores to obtain any semblance of fruits and vegetables. If Company Q would have remained in these communities, it would have provided a nice alternative to the unhealthy options that these inner-city communities needed. It would have been a socially responsible act to engage in. B.
Is it the consumer’s mistake or is the real culprit the advertisers promoting unhealthy food? According to Gnirss, although advertising has contributed to the foods that are being bought, the real decision to be healthy or overweight is dependent upon the consumer. According to Gnirss, one of the main problems is that many people do not know the difference between unhealthy and healthy foods. The nutrients