Between the Lines at Nike

3438 Words14 Pages
Womack 1 Stephen Womack MGMT 3611 Project 1 3/20/14 Inside the Lines Nike has a unique organizational culture. The revenues and profits of Nike are equally important to its investors as its code of ethics. Nike takes a serious approach to its socialization practices along with the cultural impact on its employees. The specific methods used to facilitate socialization among its employees are taken seriously and aggressively. Nike continuously diagnoses the current cultural problems within its organization and strives to find plausible solutions to these problems. Nike is an American multinational corporation that designs, develops, and manufactures footwear, apparel, equipment, accessories and services worldwide. The company headquarters are in Beaverton, Oregon and is one of the only two Fortune 500 companies headquartered in Oregon. Nike is one of the world’s largest supplies of athletic shoes and apparel. It is also a major manufacturer of sports equipment with revenue in excess of 24.1 billion dollars in the 2012 fiscal year. Nike employs more than 44,000 people worldwide, and the brand alone is valued at 10.7 billion dollars making it the most valuable brand among sports businesses (Wikipedia). Nike is a very large company and has a diverse organizational culture in which it tries to differentiate itself from other companies. Organizational culture is defined as the set of shared, taken-for granted implicit assumptions that a group holds and that determines how it perceives, Womack 2 thinks about, and reacts to various environments. Organizations can operate at either micro or macro levels, and its organizational culture is passed on to new employees through the process of socialization. As new members of an organization interact with more established members, they begin to understand the culture of the company. As these new workers learn

More about Between the Lines at Nike

Open Document