Arber Ski Resort

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Olga Friesen Friesen 1 Instructor: Patricia Smith Destination Managament March 20, 2013 Arber Ski Resort The Arber Ski Resort is one of the top 10 Ski Resorts in Germany and is located in the Bavarian Forest. The centerpiece of this resort is the Grosser Arber (4,777 ft.) which is the highest mountain in this part of Germany. It is a beautiful and unique area with waterfalls, moors and glacial lakes in the summer but offers also perfect formed slopes and an amazing snow-capped nature in winter. For people who love skiing or hiking it is the perfect destination. Especially families who form the main target audience play a decisive role for the Arber Ski Resort. In the winter season the resort concentrates enormously on excellent slope conditions, childcare and children’s ski areas which makes it very comfortable and easy for families to spend their winter vacation at this place. The safety of children is guaranteed because the whole area is fully fenced and guarded. But also for the adults there are wide slopes providing excellent and beautiful conditions for a perfect ski day. They can choose slopes from easy to difficult to ensure a diversified skiing. The Arber Ski Resort is one of Germany’s first ski areas which obtained an Award of “Certified Ski Areas”. This means that safety and security is one of the most important values for them. Furthermore the Resort offers perfect conditions for learning and it provides a unique and special experience. Another reason that motivates the target audience could be the price. The Arber Ski Resort is much cheaper than famous ski resorts like Ischgl or Kitzbühl in Friesen 2 Austria but you have the same facilities. Even famous slopes are existing which were used for the Ski World cup. In the whole area you can choose between many different restaurants or cafes with fair prices. You can

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