This usually involves a lot of money. In this project this option showed to be effective without making significant changes. Although cutting the staff members is a good option, hiring new people with lesser degrees is smarter. The choices I made here will all help the hospital increase their
What are some of the benefits of an ERP system? Ans. ERP benefits includes increase customer service, higher profits and moral boost for the employees as it avoids the frustration of the repetitive tasks and missing information. As the system updates the information real time the production department manufactures only the inventory which the sales department has requested and as a result the shipping department is more efficient. 4.
1. Considering that a consumer usually buys a new shower every 10 years, that’s why we assume that Aqualisa’s shouldn’t target the final costumer but the plumber that buys and installs 45 showers a year, making them a crucial piece that influences the Quartz sales. Aqualisa, developed a new and revolutionary product in the shower industry, the Quartz, based on the beliefs that the main problems with the shower industry in U.K. came from the poor-to-low water pressure and the frequent fluctuation on water temperature in the shower. But it didn’t have the market impact that they expected… It is known that plumbers have a resistance to innovation, they even discourage clients to buy these kinds of showers, influenced by older showers with electronic innovations which at that time didn’t work as well as they should, giving more problems to their owners than “normal” showers. The difference between these new showers and the older ones is that when they install one of Aqualisa’s Quartz shower, they are astonished with the shower itself and with the assembly process and even ask for more information about them: they become converted!
Aqualisa Quartz: Simply a Better Shower Problem Statement: Aqualisa has invested three years and € 5.8 Million in extensive R&D, human resources, and patents to create a breakthrough shower called Quartz, which has simply failed to create enough noise in the market upon launch, resulting in weak sales. Aqualisa Quartz is an innovative product that has successfully integrated technology, aesthetics and consumer friendliness all in one to create a breakthrough in the UK shower market, which is plagued with acute problems such as gravity fed plumbing. However, despite being a very successful product, the Quartz has not been able to capture the market’s imagination as envisaged by the Aqualisa Management. Recommendation: In order to generate short term sales, and sustain its market position in the long run, Aqualisa needs to re-design it’s marketing strategy to address problems with plumber buy-in, inadvertent cannibalization of its other products and consumer willingness to embrace the Quartz. To address the issues mentioned above, Aqualisa should design a multi-phased/multi-pronged strategy, which initially concentrates on targeting the Plumbers directly for the first year, and in the following year after re-evaluating the strategy, start targeting the end consumer alongside plumbers to make the product mainstream.
Next, we will look at the pricing strategy to determine if there is any indication a change is needed. Additionally, we will look at the distribution channels to determine if a change is needed. Finally, we will determine if the current promotion of the product is sufficient. The result of this analysis should lead us to a revised marketing mix that will significantly increase sells of the Quartz Shower Valve. The Quartz is a technologically advanced mixer shower head that improves on the issues of water pressure, ease of installation, use and design of existing showerheads on the market.
Surfside Leisurescapes This report is consistent with our signed Academic Integrity Form on file with the instructor Trevor Burns, Amir Kalantar, Colin Brown, Nav Thandi, Adam Jackson Team #1 October 28, 2013 Critical Issues The three primary critical issues that are affecting Surfside Leisurescapes with the greatest impact are: * No structural marketing plan has led competitors to take increasing market share, deterring Surfside’s customer base. * 78% of Hot tub sales occur in 6 months due to season trends, this is decreasing employee morale in slack months * Lack of full product base disregarded large hydrotherapy segment causing customers to shop at nearby competition Surfside Leisurescapes must implement an effective marketing strategy in order to combat against increasing competition and to gain majority market share within an underutilized segment. Their inexperience from the past years of operations has caused the company to be unprepared for new entrants into the market place. The seasonality trends of Hot Tubs has caused the staff of Surfside to have low morale as their job security is low, this could be a deterrent for sales and the staff not exceeding expectations of a push strategy. Analysis Marketing Plan Surfside Leisurescapes has steadily been losing their market share, as they were an established company in a untapped market it lead to new competitors easily entering the market as seen in Exhibit 1.
P/E Ratio Model and Future Price Walmart (WMT) recently earned a profit of $3.13 per share and has a P/E ratio of 14.22. The dividend has been growing at a 12.5 percent rate over the past few years. If this growth continues, what would be the stock price in five years if the P/E ratio remained unchanged? C. $80.20 Pn = (P/e) * E0 * (1+g)n P5 = (14.22) * 3.13 * (1+.125)5 = 80.2059 7. Expected Return The Buckle (BKE) recently paid a $0.90 dividend.
The IT team had the business team so confused during the meeting that they eventually just tuned out and IT never actually got to talking about how the new technology could be used for marketing and why it was a good idea. The next issue is the lack of integration between IT and business. Not only do they have problems communicating the points they are trying to get across in language that can be easily understood, but the business end feels as though IT does not know how to meet their goals. A good example of this is on page 76 where it is discussed that “IT people don’t even know some of our basic business functions” and “We don’t feel IT is contributing to creating new business value for Hefty.” Lastly it seems as though there is bad time management and planning on the IT end. I cannot be too harsh on this considering that many projects do not go as planned, on schedule or on budget but this did raise a red flag in the mini case.
Obviously it is evident that Henkel Iberica current process isn’t working due to challenges of forecast exactness and demand variability for all the products it offers. The evidence is clear in the data from 2000 to 2001 as overall sales increased 2.2% but net earnings decreased by 5.7%. For a company to be profitable, focus should be on net earnings and not sales and providing a wide range of products to satisfy every customer. The loss of earnings is most likely due to not having the right product mix and volume at the right time as well as lack of communication between sales and
The photographic paper market similarly declined from a peak in 2003 to about 60% of the size by 2011 (4). In short Kodak lost ground in its shrinking primary market which had been a much better revenue generator than digital proved to be (5). Kodak belatedly declared a digital strategy in 2004; eight years after its revenues had peaked. This strategy was still based on photographic prints as an end point for consumers, which proved flawed. Kodak both invented and successfully marketed professional and consumer digital cameras.