Analysis of "Chevy Runs Deep"

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Chevy Runs Deep: My Dad’s Old Car When I first saw this commercial it gave me hope that advertising can still connect with their viewers. As we’re brought up to speed the story goes, an old man reunites with his beloved 1965 Chevy Impala SS, once owned decades ago. In a delightful long version we experience the hunt for the Chevy, as exciting as finding a needle in a haystack. Upon Discovery and after planning, the two adult sons surprise their father while playing at a neighborhood park. As he hears the rumbling of the changed mufflers he puts two and two together and his heart drops. And so did mine. At the end of the day the audience is humans – complex, emotional creatures that feel – good advertising makes a connection whether the audience is resistant or neutral. Being a “car guy”, they did a beautiful job capturing the emotion of the father when he was reunited with his car. His recognition was instant. Bringing light to a pathos appeal this is a special commercial. Timeless in its appeal yet, it’s also contemporary, with reality filmmaking being used to dramatize the internet search for a historical item. Little did the father know that his Impala would come rumbling into sight at a park where he was playing with his grandchildren, it is still an emotional story that connects to the brand. Not easy to do, especially to do as well as they did, I truly believe I would not change a thing about this video. The commercial proves that storytelling in advertising is not lost to the past and would love to see more of it in future
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