3 Step Writing Assignment

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This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file. Student name I. Plan A. Analyze the Situation 1. What is your general purpose? Our general purpose is to inform customers of products causing skin irritation. 2. What is your specific purpose? Carter’s products as a whole are not the main cause of skin irritation, rather a specific line of product released in 2007. We need to relay to customers that we care about them and our product and we are going to fix the issue. 3. Exactly what do you want your audience to think, feel or believe after receiving your message? We want the customers to know and understand that their satisfaction is our first and foremost priority. We also want them to know that we are apologetic for the children that were affected by the product. 4. Who is your primary audience? Our primary audience is the parents of the children who were negatively affected by our product. 5. What is their background? The background of the customers ranges from younger to older parents of babies that purchase our wide selection of baby clothing. 6. How are its members different from one another? The customers are varied in different ethnic backgrounds as well as locations, beliefs, age and are parents, babies, and toddlers. 7. How are its members similar to one another? All involved have children ranging from newborns to 5 year olds. 8. What are their reactions likely to be to your message? The customer’s reactions

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