Marketing Research Paper Gregory Copeland MKT-421 May 24, 2012 Earnest Broussard Marketing Research Paper Kudler Fine Foods is a distinctive specialty food store that is based out of the metropolitan area of San Diego, CA where their motto is “Shopping The World For The Finest Food”. The first store was opened June 18, 1998. They were able to open a second store in 2000 in the city of Del Mar and eventually opened a store in the city of Encinitas. Each store is 8,000 square feet of valuable retail space located in the ideal space for ultimate visibility and availability for potential customers. Each store has the very best selection of goods whether they are domestic or imported to suit the needs of each of its valuable customers.
Unlike Mcdonalds, Chick-fil-a serves the crowd a free dinner,10 coupons for free meals. This shows a lot of genorousity and a great appeal to fast food fans. For the past two years , the Atlanta-based chain was named “best drive-through in America” by the quick-service resturaurant trade. (QSR MAG) The employees at Chick-fil-a strive to complete orders within 90 seconds in the drive through window and 60 seconds at the counter. Some might find it appealing how Chick-fil-a shares corporate values such as all locations being closed on Sunday,as a day of rest and worship.
We were told our order would be put right in, and the salad and hot bread were on their way. Then the food arrived and we began to eat. As we ate our meal the server came over twice to check on us and get us refills. The only problem with the service was that our check was a bit delayed getting over to the table, but its understandable to considering how busy they were. While dinning at Red Lobster the service was fantastic.
The employees of Chi-fil-A strive to give the customer the very top-notch service. It is their job to satisfy the customer and they definitely take that to heart. By completing drive-thru orders in 90 seconds and 60 seconds at the counter, you are bound to a pleasant experience. This fast and efficient drive-thru service won Chick-fil-A its record setting sixth title in this year’s “Drive-Thru Performance Study” in Quick Serve Restaurant magazine. Unlike McDonald’s, at the completion of each transaction, you will not hear a “Thank you” or a “See you next time” but these classy words: “My pleasure”.
Instead the company uses the money that would go to advertising to encourage employees to be courteous, clean, and proficient and food preparation. As mentioned early Five Guys ensures their employees performance by conducting two audits every week. Five Guys collects 1.5 from all of its franchises and gives bonuses to the crews that receive the highest score on the weekly audits (Welch, 2010). In closing, this paper has determined how Five Guys’ philosophy sets it apart from other fast-food chains. Then, the original values for the start-up company and how it remains strong today was analyzed.
Wal-Mart V.S. Target Wal-Mart’s is known all around the world by the blue and white label “Great Value” Great value is a brand that allows you to get all the exact same foods you want, but at a cheaper price. For example instead of getting paper towels from the leading brand “Bounty” for six dollars and fifty-six cents, you can get the brand “Great value” for three dollars and twenty-three cents and still get the exact same results, but for a lower price. One other thing that Wal-Mart has is their people Greeters. The people greeters at Wal-Mart stand in front of the doors to greet people in a very friendly way as they are coming into the store.
For this reporter, evaluating the burger first-hand was problematic: I’ve been a vegetarian for more than a dozen years. So I tried calling some expert tasters. Pulitzer Prize winning food critic Jonathan Gold says he doesn’t much care for Five Guys — he finds the burger “boring” — but understands why people like them. “There’s that goopeyness, and it does fit that kind of American profile.” Gilmore, the marketing consultant, calls the burgers “a couple pounds of carnivorous pleasure.” Then he adds, “It’s almost enough to make me feel sad for
You see, at Midas Burger they prepare each and every order at the time you order. Nothing is prepared for you ahead of time. They want it fresh, and we know that is the way you want it too, so we can only cook chicken so many pieces at a time and we get behind. The wait is worth it though. It must be because
Bodybuilders do this all the time, they are not “competition ready” all year long. Buy some baggy shirts and realize that it will all be worth it in the end.Use the following food lists as a guide to planning your meals. Each meal will consist of protein and a carbohydrate. You should plan on having two servings of either flax seed oil, olive oil or nuts (watch the serving size) per day. The oils may be used in your salad or the olive oil in preparing your food if desired, but everything should be broiled, grilled, baked or boiled to minimize the fat
Date: October 17, 2009 To: Charlotte Alexander/ Founder and Owner of DigiFast From: Jessica Proctor/ Project Manager JP Subject: The Advantages of Bringing a new Café in the building. This Memo presents the qualities of a new café in our building. Based on the current standing of our break room, I propose that we bring a new and enticing form of how employees enjoy their lunch, envision to yourself a place called DigiFast Café. The greatest advantage to DigiFast is that overall employee productivity would increase indefinitely. One reason is the fact that employees can enjoy their lunch, while finishing those last minute details on a major project, right here in the café.