Zara Essay

2504 Words11 Pages
ZARA PROJECT REPORT Part 1 Introduction The term successful varies between each individual depending on their perspective. In order to define “successful”, one must decide what success is to them. Success is measured upon the proposed goal varying from financial to marketing success. In relation to the anticipated goal of this report, success is based upon quantitative and qualitative achievement. This report will focus on measuring the success of five department stores, Selfridges, Harrods, John Lewis, House of Fraser and Debenhams by thoroughly analyzing and comparing financial and market share data, and using complimentary methods to explore the proposed objectives. These department stores were selected due to the reason that they are the most popular ones in the United Kingdom. Each of them possesses a certain “English” trait that makes it essential to the UK market. Focusing specifically on women’s clothing and accessories from ages 25-34 allows an in-depth analysis to take place so that it is easier to measure the success of the specific sector within the department stores market. Zara is the world’s successful brand in fashion retail industry. It operates in 60 countries worldwide. The company is engaged in retailing of fashion clothes (Nueno, 2006). Its parent company is Inditex, which is engaged into jewellery making, telecommunication, casinos and business related to ports. It was founded in 1975 by Amancio Ortega and Rosia Mera. It is the main store of Inditex group. Its brands that are available in market are Pulling, Bear and Masimo Dutti. It has 1698 number of stores and most of them are located in Europe. (Fan, 2009) It is a complete fashion store for children, women, men and adults. It has everything from daily wear to casual and formal wear for children and adults. This case will examine the strategies Zara has for providing good customer

More about Zara Essay

Open Document