End Vision First, I think that implementing a good management plan by the upper level management is very important for KFF’s to succeed as a company. Having a replacement inventory coordinator who purchases the best possible products for all three stores, Also, having a person who controls the accounts payable, receivables, and finances that coordinate all vendors get paid on time will allow Kathy Kudler to focus more on duties that need more attention. For instance, implement a better website for the business will give better benefits to customer, therefore, sells will increase. The company needs to understand the difference between having a website and having an effective website. The website that is in place in KFF only displays the goods and services.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
The proper use of the Four P’s will give her advantage to other similar business that want to compete with her. Starting with Product, Kathy will evaluate the data she will received through the frequent program purchase. Kathy will have the valid numbers that will inform her the items that clients buy and how often. This program will show the needs of the store customers. Pricing is what really brings the bulk of customers to purchase the product.
She can continue to offer specialty items, and by becoming more of a technological and current business she will earn the respect of her customers and her competitors. Kathy’s vision is “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine,” and by making some changes she can achieve this vision faster than she ever thought possible. Many entrepreneurs do not want to give up any “power” to others and relinquish some of the duties that she has handled on her own, but the rewards will be tremendous. The best way a business owner can increase and improve themselves and their business is by acknowledging that they do not know everything and only by trusting the right people can the business succeed to the level Kathy
Khanthary Singnhoth Case Study Week 1 March 22, 2015 HRMG 5800 Tanglewood has developed into a chain with quality products for their customers. If they are to succeed more they must staff their stores with productive, skilled, and knowledgeable employees. Therefore, a KSAO would be perfect to staff the locations accordingly. If the company needed to staff for the retail stores then would benefit from using a KSAO to help select candidates who are appropriate for that position. To work in the retail location the employees should be knowledgeable on the goods sold, have great customer service skills, and have the ability to sell the product exceptionally well.
P5 What is positioning? Positioning is very important that the business develop a specific marketing mix so that they can influence the potentials of the customers. This is something that will help the business to design they own brands in their own imagination so that it will meet the customer’s needs. It is very important that the business understand the customers point a view about their products so that they can improve on the products. For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling.
There are several other competitive strategies that can be used to build Kudler’s client base. The website they are currently using is a great reference point. It is user friendly and has the same beautiful look and feel that the stores do. In order to take their business to the next level, they need to make the same convenience to online shoppers that they have made for traditional shoppers. The convenience is having all quality, organic, specialty, and rare items, in one location.
Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
Other key factors are to maintain a record of the inventory that is being sold so the store can better equip products in all three locales and provide for better product placement within all Kudler stores. The design trade-off approach for the project is as follows. A trade-off for the company to increase revenue will be the expenditures for the frequent buyer program, because essentially the company will not see a return profit for an allotted time. The implemented program will allow the company to see a small profit after the first year of the program being implemented. Another trade-off for the company will be the stores performance.
Hair and Beauty Salon Business Plan Trend Setters Hair Studio Executive Summary Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Our Mission: To supply services and products that enhance our clients' physical appearance and mental relaxation. Mission Cranium Filament Reductions' mission is to provide reasonably priced, convenient hair styling. We exist to attract and maintain customers.