Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads. Operational plans include customer service processes and product development. These plans include: * Understanding customer needs (internal/external – current/future) * Expectations of Customers * Research results -target markets , sampling and profiling, market segmentation, needs * Collection and analysis of information collected Customer needs can continually change being influenced by the economy, social and political events, trends and movements. Organisations use change management practises to pre-empt changes wherever possible, and also to be ready for change. To do this, organisations need to be aware of the following: * Identify what customers are buying and what benefits they purchase * Understand why customers will or do purchase * Know when customers are likely to buy By knowing the customer, organisations can plan to meet their needs.
MKT 421 Marketing Week 2 DQ 1 What is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence?
As the nature and type of work changes within an organisation, so do the skills requirements. An organisation must measure the skills levels of its workforce in order to plan for the future - appraisals, awards, certificates etc Workforce profiles - This means that a manager can view and monitor the types of employee working for the business. They usually include details such as age, gender, ethnicity and availability. Knowing ages can help you plan for the future and also ensures that you fulfill any legislation requirements. Large gaps in ages can cause problems so this allows you to combat this.
Professionals should be targeted using multiple business websites. By targeting a specific group, McBride would save money and pick up more customers than just advertising on the internet on general websites. Advertising in a newspaper that specifically goes to retirement communities would be the best way to reach the retiree population. By do a little research McBride could get an Ad in a community newspaper in one of these 50+ communities and reach more potential customers than if they just used a general newspaper that would also probably cost more money to advertise in. Research shows television and radio is the best way to target a family dynamic.
Examine issues that impact a company’s choice of marketing strategies, such as different market positions or stages of the product life cycle. 6. Interpret how elements of a SWOT analysis relate to and/or influence marketing strategy. 7. Recommend improvements to a company’s existing marketing strategy.
Through the use of the internet, email has became increaseingly popular because of its low cost benefit and its method of reaching mass customers, but like telemarketing there are laws and regulation that must followed to ensure people are not receiving spam email. Sales promotion is a tool used by organizations based on a short term objective that provides the potential customer with extra incentives that come in the form of savings, rebates and coupons that are consumer oriented promotions. Sales promotions use promotional efforts that are designed to have an immediate impact on sales and are media and non-media marketing communications used for a limited time to increase demand, stimulate market demand. Sales promotion techniques include promotional mix, personal selling, advertising, and public and publicity relations. There are three types of sales promotion strategies: Push, Pull, or a combination of the two: A push strategy involves convincing trade intermediary channel members to "push" the product through the distribution channels to the ultimate consumer via promotions and personal selling
EGT 1 Task 2: Elasticity Jeffery S. Short #0257373 Element A: The world of business exists because of the consumer. Business owners are concerned if customers will purchase the goods they offer and how they will react to the constant changes that occur in the marketplace. If a business owner can estimate how consumers will react to product offerings or the changes to those products, then they can offer better services while maintaining profitability. Economists study the many variables involved in the marketplace by observing how consumers react to changes in products, pricing, supply and demand in an effort to classify or codify trends. They then develop calculations to categorize these consumer patterns, and then use them as tools to provide insight into consumer reactions and possible future buying patterns.
CASE-STUDY #3 1) What is the value proposition to the customer of Web-based Shopping? How does it compare to the other innovations in customer service that Ives mentions at the end of the case? Value proposition to the customers shopping on the web. A) The first and foremost is the convenience of the home. This value proposition actually leads into savings of time and money in terms of gas.
People are far more likely to send an email or text message than writing someone a letter, so the USPS must adapt. Source A suggest that the post office needs to get into the electronic business. They could start by assigning each person an email address from birth. There are also a great number of ways to advertise online. They need to make it more well known that their lower prices are helpful in these economic times.
Therefore, it could facilitate the growth plans of BBQfun. For e-commerce, it would have strong effects on growth plans of BBQs. Owing to selling products through e-commerce, customers could easily order products everywhere and every time. As a result, the sales volume as well as the revenue would increase and simultaneously broadening the customer base. With regard to selling products at bargain prices, BBQfun could raise its market volume because the lower price would be an incentive to encourage customers’ purchasing.