5/2/13 BSA/310 Frequent Shopper Program Kudler Fine Foods created a frequent shopper program which gives customers incentives to continue shopping there. Their rewards are determined by how much is spent on groceries and how frequent purchases are made. “Frequent Shopper Program proves the ability to gather data for marketing programs and run promotions for the loyal customers.” (Frequent Shopper). Web based advertising would allow for major cost reduction and provide helpful and effective consumer awareness about said products. In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
This affects us greatly because what we give is what we now get. In chapter one Pariser states, “Your behavior is now commodity, a tiny piece of a market that provides a platform for the personalization of the whole internet". To put in other words, your personal information is sold so businesses know what to sell. An interesting quote is added in this chapter, “If you get something for free, you’re the product, not the customer"(Pariser45). What is meant by this is sites such as Google or Facebook give us free services, or so we think, but what is really happening is they collect our personal information and sell them to businesses so they can use it to lure us into buying their products through specialized ads.
P1 – Describe the structure and organisation of the retail sector Organisation What is retailing? Retailers provide a service to customers at a profit. They are able to do so since the aspects of retailing – operating from an appropriate location, offering attractive product assortments, ensuring enough stock is available to meet demand – add value to the products bought from suppliers and eventually sold to customers. Retailers cut their bulk deliveries from suppliers so individual customers can buy the quantity they require – very often a single item. Different types of stores: Type of retailer | Example | Department Stores | John Lewis Partnership, Debenhams, House of Fraser | Multiple Chain | WHSmith, Mothercare, Boots the Chemist | Independents | Spar, Londis | Supermarkets | Sainsbury’s, Tescos, Morrisons | Specialist Outlets | PC World, Waterstones | Catalogue Stores | Argos | Membership Clubs | Matalan | Discount Stores | Superdrug, Currys | Internet Stores | Amazon | Internet Auction | eBay | Emerging Stores – Hybrid Stores A Hybrid Store is a shop which has another store usually a franchise within the store for example, in the UK and there is a Waterstones with a Costa Coffee within the shop.
Tutor: Jeffry Tutor: Jeffry UNIT 29 – UNDERSTANDING RETAILING P1 And M1 Turkan Sanci UNIT 29 – UNDERSTANDING RETAILING P1 And M1 Turkan Sanci 2015 2015 P1) Definition of retailing- Retailers provide goods directly to consumers at a profit. They are able to do so since the aspects of retailing – operating from an appropriate location, offering attractive products assortments, ensuring to a limit where the stock is available to meets its demand, before the goods ready to go out the supplier add value of the products bought from the companies and eventually sold to the customers. Retailers cut their bulk deliveries from suppliers so individual customers can buy the quantity they require – very often a single item. There
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
Lessens need to purchase “hard copy” of these. * Other competitors; Circuit City, CompUSA, Amazon.com, even Wal-Mart, Target, etc. * Possibility of losing customers to wholesale business. I think that for the most part Best Buy has lived up to their mission statement, because they are at the intersection of technology and life. I believe this to be true because they offer some of the newest technology in their store and it is place where people can actually interact with salespeople in real life.
For this task I have been asked choose a business to analysis how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers.
COHESION CASE SUPPLY CHAIN MANAGEMENT#3 Supply Chain Management (SCM)• Define a way that you can revamp or reinvent your cafe using supply chain technologies.By coordinating purchase orders, and daily orders we can maximize the café’s profits and minimize waste and delays. By using supply chain technologies we can choose and manage suppliers, develop pricing, payment and other processes to conduct business in a timely manner and manage inventory effectively by verifying shipments, authorizing payments efficiently and automate order processing. We could also include paying bills online.• How will you keep business running if you cannot receive your shipments from Brazil Beans, China Teas, and the custom coffee press machines• What strategies
(1998, 293) develop a PL attitude scale. The authors conclude that PL shoppers perceive them-selves as “smart shoppers” who are actively seeking a cheaper version of a product instead of being victims of impulsive purchase decisions. Based on these findings it is suggested that the general PL Attitude serves as moderator within the PL con-sumer decision making process. The recent trend of PL professionalization, however, comes along with higher in-vestements in marketing and branding and more consumer centric approach. Partic-ularly the use of online platforms (e.g.