From March 2011 to March 2012 Apple’s net sales are generated only from Macintosh(desktops and portables), iPad, iPod, iPhone, other music products, peripherals and software. And more than 85% of its total net sales came from Macintosh, iPad and iPhone. This simple product line will be easy for the company to control over the market change. For example in the case of phone, there are five iPhones launched (3gs, 4, 4s, 5, 5s) in Apple but Samsung has numerous kinds of cellphones. It will be very hard to take care of many kinds of product lines.
Having a nice phone that fits perfect in your hand for easy use is a big win for most customers. Nobody wants to have a blocky and bulky phone in their pocket. In this essay, I will compare and contrast IPhone 5 and Samsung Galaxy s4 as it relates to ranking in sales, operating system, and memory capacity. First, the ranking in sales Samsung galaxy s4 out sold Apple’s IPhone 5. After the release of the Samsung Galaxy S4 out sold millions at three of the four major U.S. carriers in May.
Discuss the benefits to QRL of using marketing techniques such as the PLC and Boston Matrix to help make a decision about its product portfolio. (16 marks) The Boston Matrix and the product life cycle are tools to help a business assess its range of products. The business can assess whether it has a balanced portfolio and whether it has sufficient profit makers and revenue generators both now and in the future. Star products such as the ….... are already profitable and the high potential for growth will mean it will become more significant in the future. They are the cash cows of the future.
We have chosen Apple and Samsung as the subjects of our team project. We have chosen these two companies because they are the two most formidable competitors in the tech industry today; in the smartphone market alone they share the majority of all the sales globally. It is a true story of David and Goliath, as big as apple may be; it is dwarfed in comparison to the magnitude of Samsung. Apple Inc. was created by Steve Jobs and Steve Wozniak back in April of 1976; at the time both were college drop outs and were in their early 20’s. Apple Inc. started working to produce and market personal computers for everyday use.
Abstract Apple, Inc. creates and sells personal computers, high-tech mobile phones, portable music players, and related hardware and software within the technology sector. Their fiscal year ended on September 25, 2010, and figures discussed in this paper are based on the numbers in the annual 10-K report from that year. The company’s major revenue account is net sales, which is itemized by operating segment and by product. Its major expense account is cost of sales. The company’s total asset turnover ratio is slightly lower than the computer industry average but higher than the technology sector’s average as a whole.
The smartphone companies, Apple and Samsung (Android), have gain too much smartphone market shared before Nokia can make a success of its strategy, which affect Nokia to enter the smartphone market if their smartphone’s function is similar to Apple and Samsung. Nokia was the world's largest sales of mobile phones from 1996 to 2010. However, in 2007, Apple’s iPhone and Google Android smartphones were enter the mobile phone market, which made Nokia 14 years world’s largest mobile phone sales came to the second in 2011, as the market shared with the others. Between 2010 and 2011, Nokia's worldwide Symbian smartphone sales dropped sharply from 38.1% to 15.2%, while Samsung smartphone sales increased significantly from 5% to 17.5%. Since February 2011, Nokia worked with Microsoft, to operate a Nokia smartphones will Microsoft's Windows Phone operating system, and finally, the first Nokia’s Windows phone, the Lumia 710 and 800, were launched in October 2011.
Cannibalization and Globalization of Samsung and Apple Assignment 2 Student name: Jingtian, Luo Student number: s3424939 Table of Contents Executive Summary………………………………………………………………………………3 Introduction………………………………………………………………………………………….5 Viewing of Existing Research…………………………………………………………………8 Methodology……………………………………………………………………………………….12 Findings……………………………………………………………………………………………….14 Implications of Research……………………………………………………………………..18 Conclusion…………………………………………………………………………………………..23 Reference List………………………………………………………………………………………24 Appendix……………………………………………………………………………………………..28 Executive Summary: In recent years, the old model of mobile phones are getting excluded from the market; on the other side, the new brand of mobile phones which we call it ‘smart phone’ has occupied the main market sales. Since quarter 4 of 2012, iPhone and Samsung Galaxy has obtained more than half of the total marketshares in the world. The research draws attention to the fact that before 2008, the market share of Apple was 3.4% of the worldwide smartphone market. The Iphone’s key competitors such as Samsung mobiles was the 2nd largest mobile trader since 2007, and then become then become the world’s largest manufacturer of mobile phones since 2011 (Grobat, 2013). In 2008, Iphone sales had been increasing to 12.9%, which is the triple amount of sales compare to the year 2007.
An analysis of HTC’s internal and external environment, will allow for some recommendations to help turn this situation around and help the company grow going forward. The Smartphone Industry The Smartphone industry has experienced phenomenal growth, since the launch of the first smartphone in October 2002. From Q4 2009 to Q4 2010, smartphone growth was 88.6% (Canalys estimates, 2011). In the most recent year (2011), smartphone growth was 61% and smartphone market penetration worldwide is estimated to be 16% (eMarketer, 2011). With such a high growth rate and small market penetration, the smartphone market is an attractive place to be.
10/16/2014 BUS 302 Individual Assignment 3: Sephora Assuming Bornstein gets the additional funding, Bornstein should be excited about all the opportunities these new technology platforms offer, but also keep in mind about the importance of balancing brand building and sales increase. Consumers have the freedom to shop anywhere they want to making brand loyalty a personal choice. With such a variety of brands and competition it is important as a brand to stick out and appeal to their customers. Being able to connect and satisfy the wants and needs of your target consumer is a skill that leads to great success within any company. During a time of rapid digital growth, it has become almost necessary to become familiarized with various digital platforms as means of communication and marketing.
Apple and Microsoft have been purchasing thousands of patents at billions of dollars. When Google acquires Motorola, they will inherit more than 17,000 patents. These patents will help them develop their phones and compete in the demanding mobile phone market. Before the acquisition Google had very few handset and tablet patents. Acquiring these patents strengthens Google’s Intellectual property rights protection and prevents the patents from being purchased by Apple and Microsoft.